The Drawn to the Game initiative is a celebration of culture and community within Penguins fans and the Pittsburgh area. The program highlights local artists' individuality and their diversity through expression of art, interpretation, and representation. The Penguins are proud to showcase the talent of these artists and support of our city.

For the second season, we are excited to continue to grow and expand our Drawn to the Game initiative with the return of all previous culture and community representation as the 2025.26 season, with the addition of Hispanic Heritage and Greek Heritage Nights. We are looking for artists to design shirseys for the following cultures and communities:

Polish Heritage

Italian Heritage

Hockey Fights Cancer

Jewish Heritage

Hispanic Heritage

Pride

Black History

HER Hockey

Irish Heritage

Greek Heritage

API Heritage

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Artist expectations and guidelines

DOWNLOADABLE DESIGN ASSETS

Design toolkit includes the Penguins logo and shirsey template.

DOWNLOAD HERE

Artists do not need to be considered professionals. We do ask that artists be able to deliver their artwork and assets in vector format, so knowledge of graphic and/or digital design is preferred. No AI artwork will be accepted.

Artists will receive:

$2,000
Featured on the Penguins website
Social posts
In-Game Recognition
2 tickets to the game their design is being represented
2 passes for an all-inclusive lounge space with curated chef menu alongside stadium food and house beer and wine. Liquor purchases available.