"There's no burden with our team. That's what I like about it," Tortorella said. "A lot of these guys haven't been covered nationally, haven't received too much information from outside, people covering from the outside.
"This has brought a little bit of light to the organization in a positive way. A number of things have been in the negative way for the organization over the years."
Forward Matt Calvert, who has been with the Blue Jackets since 2010-11 and is their longest-tenured player, has noticed the local morning TV news shows and radio stations have jumped onto the bandwagon, and players are getting recognized more in the community.
"When you create that atmosphere and that buzz in the city, you want to win for them so much more," he said.
The streak will come to an end, but it already has served a purpose greater than points in the standings and noise around Columbus.
"As amazing as this run has been, and it's been fun to be a part of it, it's still really early in the regular season," Foligno said. "It gives the guys, maybe, a little trial run of when it actually matters how you can handle yourself and things you can do differently.
"I know how different a feeling it is when playoffs hit, so that will be a whole different ballgame for some guys in here, but just having this experience will help those guys handle it and have something to fall back on."