Corporate partnerships go far beyond the sponsored logos a fan sees around the arena. It's about working together, learning together and improving together. The annual Blue Jackets Partner Summit exemplifies all of these traits and fosters the continual growth of these critical relationships.
In early April, over 55 business men and women representing 35 corporate partners from throughout Central Ohio converged on Nationwide Arena to spend a day learning, networking, and enjoying a behind-the-scenes Blue Jackets experience.
"The goal for us was to give back to our partners to help them get better educated on how they can make the most of their investment," said Cameron Scholvin, Blue Jackets senior vice president and chief revenue officer. "It's on us as an organization to demonstrate how we can be of value to these organizations, and I think today is another step in that direction."
The day began with the team sharing the highlights of what was a record-breaking season for the Blue Jackets. Throughout the room, heads nodded as team and player highlights were shared with the group. But the purpose of the day wasn't to talk about just the Jackets on the ice. The agenda moved on to a keynote presentation by sports sponsorship consultant Jack Birch.
Blue Jackets Partner Summit key event for corporate relationships
The Blue Jackets took partners behind the scenes and talked strategy at this year's annual Partner Summit
© Jason R Wilson