We Are Hockeytown
 
Commemorative Tickets Auctions

We Are Hockeytown is a community-first brand platform celebrating the cultures and traditions that make Detroit hockey unique. Through a series of themed games and storytelling, we are showcasing the fans and neighborhoods that define Hockeytown.

Get to know the local artists behind our We Are Hockeytown Nights below and score exclusive, limited-edition gear throughout the season:

  • Game Day Pucks: Purchase exclusive artist-designed pucks on special theme nights, available only in the Team Store.

  • Commemorative Tickets: Claim your digital commemorative ticket for each theme night online.

  • Custom Goalie Masks: Each artist is designing a custom goalie mask, revealed live at Portal 50 on their respective game day.

At the end of the season, every custom goalie mask will be auctioned off, with 75% of net revenue benefiting charities chosen by the artists. Sign up below to be notified as soon as the auction goes live!

Sign Up Now


Meet the Artists

Dan

The Red Wings collaborated with a local artist to frame Detroit’s iconic Winged Wheel with a vibrant Pride palette, celebrating the idea that hockey is for everyone. Featuring fluid, overlapping shapes that echo both the movement of hockey and the Pride spectrum, the design symbolizes unity, showing that when the Hockeytown and Pride communities unite, they create something stronger, more dynamic, and truly memorable.


SW Freddy

Meet Freddy Diaz, an internationally recognized artist and first-generation Detroit native who transitioned from a 2005 graffiti background into a versatile career spanning murals, canvas, sculpture, and apparel. Driven by his roots in Southwest Detroit, he built his platform, SW Freddy, to give back to his community while bridging the gap between street art, gallery culture, and major corporations.


We Are Hockeytown Nights

Hispanic Heritage Celebration

Hispanic Heritage Celebration
Presented by Ticketmaster
Ottawa Senators Ottawa Senators
Tuesday, Oct. 6
7:00 p.m.

 
Pride Night

Pride Night
Presented by Ticketmaster
Seattle Kraken Seattle Kraken
Friday, Oct. 9
7:00 p.m.

 
Military Appreciation Night

Military Appreciation Night
Presented by Chevrolet
Vegas Golden Knights Vegas Golden Knights
Sunday, Nov. 5
7:00 p.m.
confirmation_number
GET TICKETS