Community Investment

Each September, the Hockeytown Cares Community Tour presented by ITC takes Detroit Red Wings players to community and military entities across Michigan on their way to Training Camp in Traverse City.

Hockey Fights Cancer™ is an initiative founded in December 1998 by the National Hockey League and the National Hockey League Players' Association to raise money and awareness for hockey's most important fight. The Detroit Red Wings players, fans and staff raises thousands of dollars toward supporting cancer research and patient services through the Hockey Fights Cancer™ Awareness Night at Little Caesars Arena, presented by Comerica Bank.

Since 2005, the Detroit Red Wings and The Salvation Army have teamed up through the Red Wings for Red Kettles initiative to help the nonprofit reach its annual Red Kettle Campaign goal. Current and former Red Wings players, as well as Ken Holland and Jeff Blashill, compete at various locations across Metro Detroit to raise the most funds in support of The Salvation Army STRIVE youth floor hockey program.

For a small donation to Children's Hospital of Michigan Foundation, fans can have a birthday, anniversary, special occasion or welcome message displayed on the Little Caesars Arena video board during home games as part of the Red Wings Wish Club.

The Detroit Red Wings proudly support hundreds of nonprofit organizations throughout the state of Michigan as well as within the cities of Toledo, OH and Windsor, Canada. Each year, the team donates more than 2,000 autographed items to nonprofit charitable auctions and raffles.

Detroit Red Wings Season Ticket Holders have teamed up with Big Brothers Big Sisters of Metropolitan Detroit and Veteran Tickets Foundation to give children facing adversity, as well as local military members, a chance to experience the excitement of a Red Wings game in person with the Ticket Donation Program.