In 14 seasons as a senior executive with the Penguins, David Morehouse has seen the team win three Stanley Cups, make the Cup Finals four times and reach the conference finals five times.
Though his expertise is on the team's business side - especially branding and marketing - Morehouse's greatest achievement has been creating a corporate culture that has driven the Penguins to consistent excellence both on and off the ice.
"It's no coincidence that we've enjoyed this kind of success with David Morehouse as our key senior executive," said co-owner Ron Burkle. "We've obviously made a lot of great acquisitions on the player side, but one of the best acquisitions we've ever made was David himself."
The Penguins have become one of the NHL's strongest business entities during Morehouse's tenure - selling out every game for 14-plus seasons, setting new standards for television ratings and corporate partnerships and increasing their focus on innovative youth marketing. The Penguins again ranked among the NHL leaders in local television ratings in 2020-21.
Morehouse joined the team as a consultant on the new arena project in 2004 and was named team president in April 2007. He was given the additional responsibilities of Chief Executive Officer just as the team's new arena was opening in August 2010.
Under his leadership, the Penguins have reshaped their strategic vision with an emphasis on branding, fan relations, community interaction, corporate outreach and cutting-edge technology, while maintaining a high level of performance on the ice.
A strong commitment to fan outreach includes an annual event where players personally deliver season tickets to fans' homes and a special preseason game where all 18,000 tickets are distributed free to local youth. Morehouse also was a driving force behind the new UPMC Lemieux Sports Complex, which opened in August 2015. It is the first facility to combine hockey with a world-class medical center and sports performance complex.
Morehouse joined the Penguins following a career in national politics that included stints at the White House, Pentagon and on Capitol Hill - as well as key roles in two Presidential campaigns. He attended the Community College of Allegheny County and Duquesne University and received a master's degree in Public Administration from Harvard University's John F. Kennedy School of Government. He is a native of the Pittsburgh neighborhood of Beechview.
David serves on the board of trustees of the University of Pittsburgh and the Allegheny Conference, and on the board of directors of Allegheny Technologies Incorporated (ATI). He and his wife, Vanessa Opperman Morehouse, are involved in numerous charitable and community initiatives, including Children's Hospital, the Hillman Cancer Center, the Strategic Investment Fund and the Pittsburgh Penguins Foundation. David and Vanessa have four children and reside in Sewickley.