'Hockey Fights Cancer' Night
A Penguins All-Hands Event
Every year, support comes from every corner of the Pittsburgh Penguins organization when the hockey calendar turns to November and the team's annual Hockey Fights Cancer (HFC) game approaches. This past season, the Penguins HFC game took place on November 15.
The Penguins Foundation led the campaign and teamed up with the Pens' Ticketing Office to honor Season Ticket Holders and their family members who have battled cancer; the Partnership Sales office enlisted team sponsor UPMC to present the event and provide fan giveaways; Game Entertainment painted the building purple and created player PSAs and In-Game Special Moments to emphasize the HFC message; while Hockey Operations and Communications enlisted the coaches and players into the campaign.