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The Official Site of the Winnipeg Jets
True North Youth Foundation


The True North Youth Foundation (TNYF) works closely with its team of motivated board members, True North employees, and our professional hockey teams and venues (Bell MTS Iceplex and Camp Manitou) to support youth in a range of activities and wellness programming. Furthermore, TNYF collaborates with external partners in business, government, education, and other sectors to reach more youth, more often in our community.


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We are relentless in our pursuit of providing or partnering with others to provide consistent, innovative, viable, successful programs that provide underserved youth in Manitoba the opportunities they need to fulfill their ultimate potential.



The True North Youth Foundation endeavours to be a valued partner in the City of Winnipeg and the province of Manitoba, assisting youth to achieve their full physical, social, emotional and intellectual potential. Partnering with True North Sports + Entertainment, we share a common striving to be a consistent source of pride for our entire community.



In fulfilling this purpose and pursuing this vision we shall be guided by the principles of innovation, passion, integrity, empathy, and humility.


Camp Manitou

Camp Manitou

Surrounded by the Assiniboine River on three sides, Camp Manitou is located just five minutes outside of Winnipeg, and provides a summer camp and year-round outdoor recreational experience to thousands of youth annually. On its 28 acres, the camp is comprised of forest and facilities that offers: wall-climbing, zip-line, a pool, archery, arts & crafts, mountain biking, orienteering and other activities that both challenge and educate in an outdoor environment. Camp Manitou provides accessible, meaningful, camp experiences to Manitoba children, youth and community groups.


Winnipeg Jets Hockey Academy

The Winnipeg Jets Hockey Academy (WJHA), through partnerships with Manitoba school divisions, provides a long-term program for close to 700 student athletes (and growing to 1000 in the next 3 years) to participate in hockey as a means of staying connected to school. The students chosen to take part in our program are youth who otherwise would not have the opportunity to play the game, and offers on a weekly basis bus transportation, gearing up, on-ice instruction, lunch and after school programming. The goals of the program are to create life-long hockey players while increasing graduation rates of a marginalized segment of the population. The Bell MTS Iceplex is the official home of the WJHA, but also offers the program at other rinks around the city, often partnering with local business whose staff volunteer with their adopted class.

Project 11

Project 11

Inspired and created in honour of former Manitoba Moose player, Rick Rypien (#11), Project 11 is an engaging cross-curricular prevention program targeting Manitoba's English language arts and physical education/health education outcomes. Weekly lessons and daily activities have been designed to help support students and teachers with mental wellness practices. The program's lessons and videos provide mindful strategies for students to learn positive coping skills and build a greater sense of self-awareness.