Reading Takes Flight is a contest and initiative done annually in support of 'I Love to Read Month.' The program positively encourages children to develop an interest in reading. Every season students and teachers in Winnipeg and surrounding areas are invited to enter for a chance to host a member of the Winnipeg Jets for a classroom visit. During the school visits, players read the official Winnipeg Jets children's storybook "Whiteout: A Winnipeg Jets Story". In addition to the visit, each school receives an autographed replica jersey from the visiting player as well as an autographed book for each student and each classroom involved. There are always a number of prizes to also be handed out along with a short autograph session for the participating students.
On February 3rd, 2020 Winnipeg Jet Players visited classrooms across the city including:
- Robert H. Smith
- Ecole Provencher
- Ecole Crane
- Ecole Saint Norbert
- Donwood Elementary
- Oakbank Elementary
- J. B Mitchell
- Shamrock School
- O.V Jewitt
- Pinkham School
- Winnipeg Mennonite Elem.
