The National Hockey League (NHL®) and adidas unveiled the new ADIZERO Authentic NHL jerseys and uniforms for all 31 NHL teams, including the Dallas Stars, which will make their on-ice debut with the 2017-18 season.
At the forefront of innovation, design and craftsmanship, the new ADIZERO Authentic NHL jersey takes the hockey uniform system and hockey jersey silhouette to the next level by redefining fit, feel and lightweight construction.
adidas worked meticulously with the Dallas Stars to respectfully preserve the team's current uniform identity when moving to the new ADIZERO technology platform.
"It was crucial to our team that the look of this jersey did not stray from our re-design in 2013," said Dallas Stars President and CEO Jim Lites. "We worked closely with the League and the adidas design team to ensure that the colors, striping and construction mirrored our current design as closely as possible given the new technology and silhouette. Consistency to our original Victory Green design was key to the project."
"Specifically created for elite performance, we've designed the ADIZERO Authentic NHL jerseys to deliver advanced innovation and technical design for the world's best hockey players," said Dan Near, Head of adidas Hockey. "We build products for the creator athlete. Our mission is to help athletes perform better and we look forward to making our on-ice debut this season with the new Lighter, Cooler, and Stronger adidas Hockey ADIZERO Authentic NHL jerseys."
"We're excited for the fans and players to see the innovation and performance features that adidas put into creating the new jerseys," said Brian Jennings, NHL Chief Brand Officer & Executive Vice President. "To play at their highest levels, the game's greatest players require the best technology and design available, and these adidas jerseys set a new benchmark for performance gear."
"Adidas is a brand recognized worldwide for innovation and technology investment, creating constant innovation in high performance apparel," said NHLPA Chief of Global Business Strategies, Sandra Monteiro. "The Players are excited to partner with adidas, creating a new milestone in hockey apparel, bringing edge, innovation and premium design to the game, specifically focused on their performance."
Frequently Asked Questions
When and how can I pre-order my jersey?
ADIZERO Authentic Pro home and road jerseys will be available for fans to see in person and to pre-order starting this Friday, June 23, exclusively at The Hangar at Victory Park outside of the American Airlines Center.
How much will the new ADIZERO Authentic jerseys cost?
Blank ADIZERO Authentic Pro Stars jerseys will retail for $180.00 and $190.00 with the 25th Anniversary Patch. Player Jerseys will Retail for $225.00 without the Patch and $235.00 with the Patch. Other Customization options will be available once the jerseys arrive in store.
Can I pre-order my jersey online?
NHL team jerseys can be pre-ordered ONLY in store at official NHL team retailers, like The Hangar at Victory Park. Jerseys are expected be available for online purchase, when they arrive in store in mid-September.
What if I do not live in the Dallas area?
Starting on Friday, June 23 fans who live outside the Dallas area can email email@example.com and will be able to fill out an online form to join a priority list. Fans on the list will be notified as soon as jerseys are available to purchase online.