South Asian Heritage

The Winnipeg Jets are gearing up for their fourth annual South Asian heritage night presented by Canada Life on Friday, Dec. 5 at 6:00pm when they go head-to-head against the Buffalo Sabres. The game celebrates Manitoba’s vibrant South Asian community with the incorporation of Food, Music, Dancing and Art.

Cultural highlights include pre-game and intermission performances, concourse interactive's and in-game hosts. 

Canada Life Centre's Executive Chef will collaborate with local South Asian culinary experts to create fusion dishes. 

Throughout the game, individuals of South Asian descent will be recognized for their efforts to positively impact sport and the community.

The first intermission will feature participants from the NHL and NHLPA’s First Shift program, which removes barriers for youth and families new to hockey. The six-week program has provided an opportunity for more than 120 kids, mostly from the South Asian community, to learn from local hockey instructors without having to worry about the cost of equipment. Many of these new skaters will continue with the program’s “Second Shift” in 2025. Information about First Shift programs is available at hockeyforallcentre.com.

Autographed team-issued Winnipeg Jets South Asian Heritage jerseys – featuring the logo collaboratively designed by True North, local designer Charmi Sheth, and Waseem Shaikh of Ethnicity Matters – will be available for auction on the concourse at the game in support of Punjabi Community Health Services Manitoba. Since their founding in 2022, PCHS Manitoba has supported the health and wellness needs of South Asian and diverse underserved communities across Manitoba.

Winnipeg Jets South Asian Heritage clothing and merchandise is available at Jets Gear and online at truenorthshop.com.

Logo

The Winnipeg Jets South Asian Heritage logo is inspired by some of the artistic traditions of South Asia. The form takes its inspiration from Rangoli, a traditional artform practiced during celebratory occasions and meant to bring happiness and good luck. Within the inside of the logo are motifs inspired by Henna patterning as well as Bandhani designs.

Background

The colourful background designs feature patterns and motifs inspired by textiles throughout South Asia, including Phulkari, Bandhani, and Saree. These patterns and bold colours are inspired by the vibrancy and diversity of the many cultures of the region.

Design Team

The Winnipeg Jets Creative Services team is proud to have collaborated with local Winnipeg graphic designer Charmi Sheth, who contributed her cultural and design expertise to the logo and textile designs, along with guidance from Waseem Shaikh, creative director at Ethnicity Matters, an agency specializing in leading engagement with cultural communities in meaningful, impactful ways.

2022-23 Highlights