Eligible small businesses will be able to apply for the Backing the Bay program, starting on March 1. Those selected will have the opportunity to work with the VSG marketing team to create a robust, custom marketing strategy that may include brand videos, written features, promoted sweepstakes, custom graphics, Tampa Bay Lightning radio spots and more. Each monthly marketing assets are worth up to $50,000, totaling up to half a million dollars in marketing assets throughout the remainder of the year.
The first small business highlighted under this new program is Pop Goes The Waffle, a minority- and female-owned small business located in St. Petersburg. A staple in the Bay Area's growing food truck scene, Pop Goes The Waffle provides handcrafted waffle pops and liege-style waffles in sweet and savory options. Sara Fludd, its founder, based this concept on her life-long love for waffles. During the pandemic, Fludd donated more than 5,000 waffles, despite her business facing an uncertain future.
Vinik Sports Group is proud to use the organization's voice to support, uplift and amplify small businesses that were negatively impacted by COVID-19 throughout the Tampa Bay community.
Applications are now being accepted for the months of May, June, July, and August. The deadline to apply is March 15.
To apply for the Backing the Bay program and more information, including the official rules, visit
www.BackingTheBay.com
.
