Background:

Jess Phoenix was born in Massachusetts to creative parents who didn't bat an eye when she decided to attend art school. After earning her B.F.A in Illustration at the Rhode Island School of Design, she moved to the West Coast to illustrate and design products for the inspirational gift company, Compendium. There, she grew in her love of color and pattern design and designed products for companies such as Target and Starbucks, as well as for countless boutiques across the country.

Her personal floral work explores color. Most of the flowers and leaves are imagined and act as a vehicle for her to create vibrant color relationships. She is constantly seeking new sources of inspiration and ways to create bold, colorfully rich images.

Description:

For this project, I researched endangered and threatened flowers native to Washington and created my own interpretations of them — a departure from my usual imagined botanicals. The Kraken S features seven plants, including Kincaid's Lupine, Northwest Raspberry, and Golden Paintbrush for the eye. The Anchor highlights Wenatchee Mountain Checker-Mallow and Jessica's Aster. While these plants naturally appear in whites, soft purples, and fuchsia, I leaned into a more vibrant palette — contrasting bright reds and pinks against deep greens, with teal leaves tying everything together. The numbers continue the theme, with intricate vines forming each shape, and lush repeating patterns pulling elements from both logos throughout.