Phil Jackson went to so many NBA Finals and when you read the book, it's like every season, all the talk was about winning championships. That's all they cared about. That was the only thing that mattered. It's kind of cool because you go into every season and it's like if they lost in the second round or the third round or the Finals, whatever it is, those guys were devastated every single time. So they built this team over how many years, but it was all about winning and going all the way. I think that's a great focus to have. Some people might be happy with having a little bit of success and say, 'OK, we can build off that,' or whatever, but every time they lost it was just unacceptable. I think it's pretty cool, the level they set for themselves and he set for all of his teams.