Are You One of the GEICO 4th Stars of the Season?

GEICO knows game day isn't just about the action on the ice, it's about the fans who bring the passion, pride, and dedication to every game. This season, the Blackhawks are celebrating their Centennial season by re-living the chapters that make up the team's storied history.

From Original traditions to the next generation of fans, GEICO and the Blackhawks want to celebrate your fandom. You can submit your entry for any chapter now!

Share your story based on each Centennial theme for a chance to attend that theme celebration and be recognized at the game! At the end of the season, all four GEICO 4th Stars of the Season will be invited back to experience Fan Appreciation Night as a VIP.

Subject to terms and conditions.

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The Next Originals - Submit by March 20, 2026
A glimpse into hockey’s tomorrow, we’re celebrating hockey’s evolution across culture, technology and community for the next generation. Behind every young player is a network of support — parents who drive to early practices, coaches who build confidence, volunteers who make game day run smoothly. Share How You Are Supporting Hockey's Future Stars!