With the Big Assist program, Innovative has committed to donating $250 to the Wild Foundation for each assist made by Wild players during regular season games and $500 for assists in postseason, with a x2 multiplier for all assists on power-play goals ($500 per assist in the regular season and $1,000 per assist in the postseason). The funds from this program will be focused on diversity in hockey programming with the goal of providing access and opportunity to a more diverse community for deeper engagement and participation in hockey. In its first year, the team tallied 537 assists translating into a donation of $109,900 to the Wild Foundation. That is a Big Assist.

Assists are a humble action taken with humility and are a demonstration of togetherness and teamwork. An assist is an unselfish act that makes a shared goal possible. Innovative's Big Assist program aims to demonstrate that same selfless teamwork as we come together to create a greater State of Hockey by making the game more accessible to more kids.