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Following the Laval Rocket's inaugural season at Place Bell in 2017-18, where he presided over the new venue, Vincent Lucier returned to Montreal during the summer of 2018 as part of the Canadiens' management team in the position of Senior Vice President, Sales and Development.   

A knowledgeable and experienced executive, Lucier played a key role in customer service and ticket sales at the Bell Centre since its opening. Now 42, he climbed the ranks within the organization's management team after beginning his career as a ticket office clerk in 1996. He supervised a major ticketing system transition in 2008, switching from Admission to Outbox, a new label ticketing system, introduced the ticket vault and a client portal for season ticket holders, and was responsible for the implementation of mobile tickets. Appointed Vice President, Ticket Sales, in 2011 he was promoted to President of Place Bell in July 2016. Vincent holds a Bachelor of Business Administration (B.B.A) from HEC Montreal and a Master's degree in strategy and management from the Université Paris-Dauphine, France.

A gifted athlete with outstanding skills, Vincent Lucier is involved in the community supporting various charities and since 2010 he represented the Montreal Canadiens at the Grand Défi Pierre Lavoie cycling event.

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