The Boston Bruins announced special events and initiatives for the Boston Bruins Centennial celebration. From content and storytelling to celebrations with fans, community and legacy programming and an exclusive merchandise collection, the Bruins' Centennial celebration is intended to unite fans, alumni and associates, celebrate the team's rich history and lay the groundwork for the next 100 years of Bruins hockey.
The celebration will commence Saturday, September 16 with the Boston Bruins Centennial Takeoff, a fashion-show style event where fans in attendance will be the first to see the club's all-new Centennial jerseys and merchandise collection in an exclusive setting inside the jetBlue hangar at Logan Airport.
At the start of the milestone season, the Bruins will also welcome more than 50 alumni as honored guests to participate in Heritage Homecoming Week, Oct. 10-13. Opening Night, presented by TD Bank, will include red carpet entrances and special appearances by members of championship teams and retired number alumni during a "Rafters Reunion" pregame ceremony ahead of the Bruins' Original Six season opener against the Chicago Blackhawks on Wednesday, October 11 at 7:30 p.m. The Bruins are also set to host a black-tie gala benefiting the Boston Bruins Foundation at the Fairmont Copley Plaza on Thursday, October 12.
"The Boston Bruins are an important part of the fabric of the City of Boston and we are excited and proud to be the first U.S. team in the National Hockey League to reach the centennial milestone," said Boston Bruins CEO and Alternate Governor Charlie Jacobs. "We look forward to celebrating this historic occasion with our fans, players, alumni, associates, the City of Boston and beyond."
"Honoring over 1,000 Bruins alumni will be a big part of our Centennial celebration," said Cam Neely, Boston Bruins President. "Our alumni are the lifeblood of this team. As a former player, I personally understand the honor and responsibility of wearing the
Spoked-B and I look forward to celebrating our alumni and their lasting impact on our club and city."
The first U.S.-based NHL club, and third club overall to reach the Centennial milestone, the Bruins will celebrate throughout the 2023-24 season and into the 2024-25 season with December 1, 2024, marking the 100th anniversary of the club's first-ever game against the Montreal Maroons (December 1, 1924).
More information on the Bruins' Centennial can be found below:
In partnership with adidas and the National Hockey League, the Boston Bruins developed three new uniforms that will be worn during the club’s 100th year in the 2023-24 season. These new uniforms include both home and away sweaters, as well as an alternate expected to be worn against Original Six® opponents and on special occasions.
The Bruins’ Centennial uniform collection pays homage to the club’s 100-year history with both unique and nostalgic highlights. The home and away jerseys carry elements of recent black-and-gold sweaters, but with a festive twist, featuring sparkling “Centennial gold” in place of the traditional Bruins gold. Meanwhile, the alternate jersey, which features brown and gold, is inspired by vintage sweater designs from the club’s origins. All three styles will include a commemorative Centennial patch worn on the right shoulder to mark the historic milestone.
In addition, the ProShop powered by ’47 will offer an exclusive core collection of Centennial merchandise, available throughout the season. Smaller era collections surrounding the Era Night celebrations will be available in-store and online at BostonProShop.com for a limited time only. The collections will feature a variety of labels, including ’47, adidas, Starter, Mitchell & Ness, Fanatics Authentic Pro and more.
In addition to the recently introduced Centennial brand elements, which include the new Anniversary crest as the primary team identity, the Bruins have introduced "Blood, Sweat & 100 Years" as the club's new brand platform for the Centennial season. Developed in conjunction with GYK Antler, the Blood, Sweat & 100 Years platform celebrates the one common thread that ties together 100 years of history: the DNA of a Boston Bruin - grit, passion, heart and tradition. The campaign will kick off with a commercial spot at the beginning of the season and follow with advertising and digital storytelling.
Boston Bruins Centennial Takeoff
The Centennial Takeoff was held on Saturday, September 16th at Boston Logan Airport inside of the JetBlue hangar where the Boston Bruins unveiled three commemorative Centennial jerseys and the corresponding Centennial product line. Check out a full recap of the event HERE.
Opening Night and "Rafters Reunion", presented by TD Bank
The Bruins kicked off their milestone season on Wednesday, October 11th at TD Garden with a 3-1 victory over the Chicago Blackhawks. The evening began with special “gold-carpet” entrance at The Hub On Causeway where prominent Boston Bruins alumni were welcomed back to TD Garden by fans. The Rafters Reunion ceremony highlighted key figures who have been immortalized in the TD Garden rafters over the course of the club’s 100-year history. Watch the full Rafters Reunion Ceremony **HERE**.
Era Nights Following Opening Night, five "**Era Nights**" will be held throughout the season to honor the rich, 100-year history of the Boston Bruins. Era Nights will begin on October 28 as the Bruins take on the Detroit Red Wings, honoring "The Early Years" from 1924-1959. On November 18, the Bruins will celebrate the 1960-1976 "Big Bad Bruins" when hosting the Montreal Canadiens at TD Garden. The 1977-1985 "Lunch Pail A.C." Era Night will be on December 16 against the N.Y. Rangers, and the 1986-2000 "New Blood, New Beginnings" Era Night will take place on January 20 against Montreal.
Era Nights will conclude on March 7 against the Toronto Maple Leafs, with the "Return of the Champion" Era Night (2001-present), presented by Coca-Cola. Ticketed fans will receive a collectible era-themed mini pennant at turnstiles on each Era Night. To learn more and purchase tickets for Era Nights, fans can visit BostonBruins.com/EraNights.
Community & Legacy
Boston Bruins Heritage Hall is a permanent, interactive, and immersive exhibit celebrating the franchise's 100-year history, located on Level 2 at TD Garden. A brand-new way to experience Bruins hockey, Heritage Hall will allow fans to steep themselves in the Bruins' tradition and relive the club's most iconic moments through exclusive artifacts, interactive exhibits, games and more. The Hall, which is designed for fans of all ages, is expected to open January 2024 and endure beyond the Bruins Centennial celebration for years to come. More information about hours of operation and how to plan your visit to Heritage Hall will be forthcoming. To see current renderings of Heritage Hall, see HERE.
Fan Foyer 'Puck Wall' Program
The entryway to Heritage Hall features a unique space termed Fan Foyer, a visual display of customized pucks bearing the names of the club's most diehard fans. Fans have the opportunity to leave their mark inside Heritage Hall by purchasing a package that includes their name engraved on a puck to be displayed in Fan Foyer, as well as one engraved, customizable commemorative puck to take home as a memento, two tickets to an exclusive, private Heritage Hall Fan Foyer unveil event in 2024 and two tickets to a Bruins game during the 2023-24 season. For more information and to purchase a package, fans can visit **heritagehallfanfoyer.com**.
Boston Bruins Centennial Gala
The Boston Bruins hosted a black-tie gala benefitting the Boston Bruins Foundation on Thursday, October 12th at the Fairmont Copley Plaza. Honoring and celebrating past and present franchise players, the event was hosted by renowned journalist and sportscaster Steve Levy and NESN’s Sophia Jurksztowicz. During the Centennial Gala, a silent and live auction was held where attendees helped raise over $2 million for the Boston Bruins Foundation. The event began with a toast to 100 years of Bruins hockey history and concluded with the live announcement of the Boston Bruins All-Centennial Team, presented by Rapid7. Get an inside look at the Bruins Centennial Gala HERE.
Commemorative Bear Statue
The Bruins organization plans to immortalize its 1,000+ alumni by erecting a commemorative statue in their honor. The statue, which is in the shape of a Bruins bear, is being sculpted by Harry Weber, the same artist who previously sculpted and created the famous Bobby Orr statue that sits in front of TD Garden. More information regarding the statue, including where it will be placed and when it will be unveiled, will be forthcoming.
100 Days of Hockey
The Boston Bruins will round out the Centennial celebration with "100 Days of Hockey," a 100-day long community outreach campaign kicking off with a Fan Fest Tour in August 2024 and concluding on December 1, 2024, the club's 100th anniversary. For 100 consecutive days, the Bruins will host community events across New England, such as clinics, school visits and more, in an effort to educate, engage and grow the next generation of youth hockey players and Bruins fans.
Content & Storytelling
The Boston Bruins announced The All-Centennial Team, presented by Rapid7 at the Centennial Gala on Thursday, October 12th. The All-Centennial Team is comprised of the most legendary players in franchise history as voted upon by an independent committee of journalists and media members, historians and members of the hockey community. The All-Centennial Team was selected from the “Historic 100” list and features 12 forwards, 6 defensemen and 2 goaltenders. You can watch the live unveiling of the All-Centennial Team **HERE**.
'Cue the Memories': Live Podcast
The club will revive the "Cue the Memories" podcast that was first introduced for the 10-year anniversary of the 2011 Stanley Cup championship team in 2021 this season in honor of the Centennial. The series, which will feature live interviews with Bruins alumni hosted by Bruins digital reporter Eric Russo, will include new episode in alignment with each of the Era Night during the season. For the first time ever, fans will have the opportunity to attend a live recording of the podcast in person.
Episode 3 will feature Rick Middleton and Terry O'Reilly on Friday, December 15 from 5:30-8pm at the Kowloon. Tickets are available to purchase now.
Boston Bruins: Blood, Sweat & 100 Years' Book
The Bruins have published an original coffee-table style book, "Boston Bruins: Blood, Sweat & 100 Years," which will include numerous photographs of past and present Bruins legends, special essays on the history of the team and exclusive interviews. The book is currently available to purchase at the ProShop powered by '47 and online at bostonproshop.com.
NESN will tell the story of the Boston Bruins Centennial through a four-part docuseries, beginning November 2023. The four episodes, which will each focus on a different aspect of Bruins history, will be released throughout the year and will include exclusive interviews with team representatives, current players and alumni.
Stay In The Know
To stay up to date on all the Bruins' Centennial plans and learn how fans can join the celebration, visit BostonBruins.com/Centennial for information and sign up for the Boston Bruins Newsletter.