CBJ, Truly Hard Seltzer announce multiyear partnership

The Columbus Blue Jackets and Truly Hard Seltzer have announced a new multi-year partnership that designates Truly Hard Seltzer as the Official Hard Seltzer of the National Hockey League club with rights to corresponding club marks and logos, as well as exclusive marketing rights in the hard seltzer category.
"We're excited about the opportunity to help elevate the local and regional profile of this respected national brand," said Ryan Shirk, Blue Jackets Vice President of Corporate Development. "As the Official Hard Seltzer of the National Hockey League, this is a natural fit and we look forward to helping activate and highlight Truly's brand with the CBJ faithful."
The multifaceted partnership includes in-arena presence at Nationwide Arena through ice level dasherboard advertising, branded portables on arena concourses, logo inclusion on suite and club level menus, as well as branded timeout features during eight home games, product sampling opportunities and more.
Another highlight of the partnership will feature Truly Hard Seltzer serving as the presenting partner of the Blue Jackets "Social Roundup" that recaps the best of the week featuring CBJ players and personalities on the club's digital and social platforms.
"We can't think of a better beverage for Blue Jackets fans to sip on all season long than Truly," said Lesya Lysyj, Chief Marketing Officer of The Boston Beer Company. "There's nothing more satisfying than enjoying a Truly while watching Columbus' favorite team play."
About Truly Hard Seltzer
First released in 2016, category leader Truly Hard Seltzer is a clean, crisp and refreshing hard seltzer with a hint of fruit and just 100 calories, 1g sugar and 5% ALC/VOL. Truly Hard Seltzer is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar. It is available in 12 delicious styles and now in four styles of Truly Lemonade. To learn more about Truly Hard Seltzer, visit
www.trulyhardseltzer.com
.