In partnership with adidas and the National Hockey League, the Boston Bruins developed three new uniforms that will be worn during the club’s 100^th year in the 2023-24 season. These new uniforms include both home and away sweaters, as well as an alternate expected to be worn against Original Six® opponents and on special occasions.

The Bruins’ Centennial uniform collection pays homage to the club’s 100-year history with both unique and nostalgic highlights. The home and away jerseys carry elements of recent black-and-gold sweaters, but with a festive twist, featuring sparkling “Centennial gold” in place of the traditional Bruins gold. Meanwhile, the alternate jersey, which features brown and gold, is inspired by vintage sweater designs from the club’s origins. All three styles will include a commemorative Centennial patch worn on the right shoulder to mark the historic milestone.

In addition to the recently introduced Centennial brand elements, which include the new Anniversary crest as the primary team identity, the Bruins have introduced "Blood, Sweat & 100 Years" as the club's new brand platform for the Centennial season. Developed in conjunction with GYK Antler, the Blood, Sweat & 100 Years platform celebrates the one common thread that ties together 100 years of history: the DNA of a Boston Bruin - grit, passion, heart and tradition. The campaign will kick off with a commercial spot at the beginning of the season and follow with advertising and digital storytelling.

Era Nights Following Opening Night, five "**Era Nights**" will be held throughout the season to honor the rich, 100-year history of the Boston Bruins. Era Nights will begin on October 28 as the Bruins take on the Detroit Red Wings, honoring "The Early Years" from 1924-1959. On November 18, the Bruins will celebrate the 1960-1976 "Big Bad Bruins" when hosting the Montreal Canadiens at TD Garden. The 1977-1985 "Lunch Pail A.C." Era Night will be on December 16 against the N.Y. Rangers, and the 1986-2000 "New Blood, New Beginnings" Era Night will take place on January 20 against Montreal.

Era Nights will conclude on March 7 against the Toronto Maple Leafs, with the "Return of the Champion" Era Night (2001-present), presented by Coca-Cola. Ticketed fans will receive a collectible era-themed mini pennant at turnstiles on each Era Night. To learn more and purchase tickets for Era Nights, fans can visit BostonBruins.com/EraNights.

Boston Bruins Heritage Hall is a permanent, interactive, and immersive exhibit celebrating the franchise's 100-year history, located on Level 2 at TD Garden. A brand-new way to experience Bruins hockey, Heritage Hall will allow fans to steep themselves in the Bruins' tradition and relive the club's most iconic moments through exclusive artifacts, interactive exhibits, games and more. Heritage Hall, which is designed for fans of all ages, opened March 6th, 2024, and will endure beyond the Bruins Centennial celebration for years to come. For more information about hours of operation and how to plan your visit to Heritage Hall, click HERE.

The entryway to Heritage Hall features a unique space termed Fan Foyer, a visual display of customized pucks bearing the names of the club's most diehard fans. Fans have the opportunity to leave their mark inside Heritage Hall by purchasing a package that includes their name engraved on a puck to be displayed in Fan Foyer, as well as one engraved, customizable commemorative puck to take home as a memento, two tickets to an exclusive, private Heritage Hall Fan Foyer unveil event in 2024 and two tickets to a Bruins game during the 2023-24 season. For more information and to purchase a package, fans can visit **heritagehallfanfoyer.com**.

The Bruins organization plans to immortalize its 1,000+ alumni by erecting a commemorative statue in their honor. The statue, which is in the shape of a Bruins bear, is being sculpted by Harry Weber, the same artist who previously sculpted and created the famous Bobby Orr statue that sits in front of TD Garden. More information regarding the statue, including where it will be placed and when it will be unveiled, will be forthcoming.

The Boston Bruins will round out the Centennial celebration with "100 Days of Hockey," a 100-day long community outreach campaign kicking off with a Fan Fest Tour in August 2024 and concluding on December 1, 2024, the club's 100th anniversary. For 100 consecutive days, the Bruins will host community events across New England, such as clinics, school visits and more, in an effort to educate, engage and grow the next generation of youth hockey players and Bruins fans.