With the acquisition of the Club de hockey Canadien, the Bell Centre, evenko, and Equipe Spectra, the concerts and events department of the company added in 2013, the Moison family revived a long-standing tradition that dates back ta the 1950s, and covers three generations.

ln addition to Geoff, Andrew, Justin Moison and other members of the Moison family, other partners in the venture include BCE/Bell, the Woodbridge Company Limited, the QFL Solidarity Fund, The National Bank Financial Group, Michael Andlauer and Luc Bertrand.

Geoff Moison, 48, was barn and raised in Montreal and, like his brothers, has been a Canadiens fan going back to the days when the Moison Brewery owned the team.

As a student Geoff Moison got his first summer job al Moison Breweries as a sales and marketing representative. ln 1992, upon graduating with a Bachelor of Arts with a Major combining Economies, French and Canadian Studies from St. Lawrence University, in Canton, NY, he joined the Coca-Cola Company, in Atlanta, Georgia, as a Global Media Services Assistant responsible for the development of international marketing/media situation analysis for several world markets.

From 1994 to 1996 he attended Babson College, in Boston, where he earned an MBA before moving to Manhattan where he accepted the position of senior consultant al the strategy consultancy firm CSC Consulting (formerly The Kalchas Group).

He returned ta the Moison Brewery in 1999, first in Toronto and then in Denver, Colorado as vice president of marketing, he position he held until 2005. Back in his hometown, he was vice president of marketing for Moison, playing a strategic raie in the development of company brands and strengthening partnerships with key stakeholders. During that time he was also a member of the Board of Directors of Moison Coors Brewing and Res Publica.

ln Oecember 2009, he became Chairman of the Board of Directors and general partner with Moison and, a few months later he was successful in his bid to acquire the Montreal Canadiens and the Bell Centre. ln 2011, he look over as president and CEO of the Club de hockey Canadien.

He sils on several boards, including the NHL Board of Governors, the Hockey Hall of Fame and several charities.

ln Montreal, where he lives with his wife Kate and their four children, community is a priority. ln the city of the original Moison Brewery, the long-standing tradition of giving back is not forgotten. Geoff is a member of the Plus Mieux Guérir (Sainte-Justine) and the Campus Montreal (HEC, Polytechnique, Université de Montréal) fundraising committees. He also sils on the board of the Moison family foundation to support philanthropie initiatives across Canada, and continues ta serve on the board of the St. Mary's Hospital Foundation, the Montreal Canadiens Children's Foundation and the Moison Family Foundation as well as the Moison Coors Canada Donations Fund and the Moison Coors Foundation.

Geoff was appointed to the Order of Canada in 2020, in honor of his "entrepreneurial leadership and for his philanthropie contributions, notably through the family's foundation and other local organizations." The Order of Canada was established in 1967 to recognize outstanding achievement, dedication ta the community and service ta the nation. lt is one of Canada's highest civilian honors.

Founded by John Moison in 1786, Moison is the oldest brewery in North America with 232 years of history. Geoff Moison, a seventh-generation successor, continues the legacy of his very great-grandfather.