Executive Vice President
Affleck was named Executive Vice President on June 16, 2014 after serving in multiple positions in the Blues organization, including President of Business Operations, COO and Vice President of Broadcasting and Blues Alumni.
A native of Penticton, British Columbia, Affleck attended the University of Denver and was later selected by the California Seals, 21st overall, in the 1974 NHL draft. He was traded to St. Louis in January of 1975 and played defense for five seasons with the Blues. Following his time with the Blues, Affleck played for the Vancouver Canucks and New York Islanders.
After hockey, Bruce worked with W.M. French Realtors, a corporate relocation firm. He again joined the Blues in 1987 as sales manager and later would be named Vice President of Sales for the Blues and Scottrade Center. He also handled the color radio broadcast duties and eventually became a color television analyst with KPLR-TV and FOX Sports Midwest until the 2001 season.
Since his playing days, Affleck has been heavily involved with many charities, some of which include the St. Louis Blues Fourteen Fund, which is the Blues' charitable trust, March of Dimes and St. Louis University Lupus Foundation. He also helped start the Blues Alumni Association and the St. Louis Amateur Hockey Hall of Fame, into which he was inducted in 2012.
Bruce and his wife, Cecily, reside in Chesterfield and have two children, J.Q. and Shannon and two grandchildren.