Buffalo Sabres x KeyBank

The Buffalo Sabres are proud to announce a 10-year extension of the arena’s naming rights deal with KeyBank, the official and exclusive bank of the Buffalo Sabres. The contract, which is set to begin in 2026-27, will keep the KeyBank Center name in place through the 2035-36 season.

In addition to the arena naming rights, the longstanding partnership between the Sabres and KeyBank will introduce KeyBank as the team’s away helmet sponsor starting in the 2025-26 season. KeyBank’s collaboration with the Sabres dates back to 2015 and reinforces the commitment of both organizations to the Western New York community.

KeyBank and the Buffalo Sabres’ dedication to giving back to the city of Buffalo and the greater Western New York region will continue with the introduction of the HocKey Assists Community Program. The mission of HocKey Assists is to inspire pride and possibility throughout Western New York. Through educational outreach, small business growth and grassroots engagement, this program will empower and support our youth, spotlight the unique journeys of local entrepreneurs and bring people together through impactful programs in the neighborhoods we call home.