On March 19, 2024, the Buffalo Bills and Buffalo Sabres announced the appointment of Pete Guelli as Chief Operating Officer. In this role, Guelli is responsible for overseeing the team’s business operations, driving strategic initiatives, and enhancing the overall fan experience.

A native of Rochester, NY, and a graduate of Aquinas High School and SUNY Brockport, Guelli is currently in his second stint with the Bills. He originally served as the team’s Senior Vice President of Business Ventures from 1998 to 2009. He was initially hired to oversee the team’s expansion into the Rochester market including the movement of training camp from Fredonia College to St. John Fisher.

Guelli is entering his second season in his role. Before returning to Buffalo, he served five years as the Chief Business Officer of the New York Giants. During his tenure with the Giants, he restructured key business functions, established a business intelligence and analytics department, built out the team’s digital capabilities, launched team branding initiatives, implemented a new customer service function, and extended the teams partnership with Ticketmaster.

Prior to joining the Giants in 2019, Guelli served as the Chief Operating Officer of the Charlotte Hornets after originally joining the franchise as EVP, Chief Marketing and Sales officer in 2009. There, he led the transition of team ownership to Michael Jordan and spearheaded the move back to the historic Hornets brand in 2014. He also led the efforts to secure a new television rights deal, oversaw the launch of the organization’s G League team, led the team’s participation in the NBA Global Games in China, expanded the team’s relationship with Live Nation, managed the renovation of the Spectrum Center and directed a successful bid to host the NBA All-Star game in 2019. Guelli also served as the President of the Hornets Foundation focused on community investment in Charlotte.

Guelli and his wife, Patty, reside in Orchard Park, NY. They have two sons, Gunner and Grayson.