Every Kid Deserves A Shot logo with the tagline "An Edmonton Oilers Community Foundation Initiatve"

Every Kid Deserves a Shot

Every Kid Deserves a Shot is a comprehensive initiative aimed at empowering youth and nurturing resilience. It equips young individuals with vital supports and tools to help them unlock their full potential, ensuring that hockey's transformative power and spirit are accessible to all, regardless of their background or circumstances - underpinning all of our programs is our unwavering commitment to equity, diversity and inclusion. Through this initiative, we harness the power of hockey to inspire hope, courage, and focus in the hearts of our youth, offering tangible opportunities related to the sport that they can believe in and strive for in their lives.

Our programs are divided into two core pillars: Off-Ice Initiatives and On-Ice Initiatives. Each pillar contributes to our mission of making our communities better, creating opportunity and providing access to the game of hockey.

Off-Ice Initiatives

  • Knowledge-driven Wellness – Equip children with the skills & knowledge to make informed decisions for their own health & well-being.
  • Nutrition for Growth – Provide kids with the essential nutrients they need to ensure healthy growth and development.
  • Nurturing Environments – Allow kids to grow, learn, and explore in an environment where their physical and emotional well-being are protected.
  • Embracing Confidence – Help children build self-esteem, and develop strong social bonds for their emotional and cognitive growth.
  • Resilient Minds – Nurture the well-being of kids by providing coping skills and ensuring a brighter, more resilient future.

On-Ice Initiaitves

  • Active Lifestyles – Support physical fitness and establish active life-styles to promote overall health and wellness of young people.
  • Inclusive Hockey – Provide greater accessibility to the sport for kids of all ages, abilities, and backgrounds.
  • Empowering Abilities – Foster physical fitness, social integration, and personal empowerment for persons with disabilities.
  • Unforgettable Experiences - Deliver unforgettable experiences and create lifelong memories focused on the joy of playing hockey.
  • Equity in Sport – Continue breaking down gender barriers and creating equitable pathways for girls in sports.
  • Building Expertise – Provide capacity-building training and opportunities for coaches, officials, and administrators.

Our Community Partners

Beyond hockey, Every Kid Deserves a Shot will address crucial building blocks including resilience, nutrition, education and belonging. Through a portfolio of complementary investments and programs, Every Kid Deserves A Shot aims to triple the number of kids impacted through the Edmonton Oilers Community Foundation. We are honoured to have teamed up with some incredible community partners on this vision:

Our Community Ambassadors

Oilers alumni Chris Joseph, Georges Laraque and Ladislav Smid are the community ambassadors for Every Kid Deserves a Shot, helping inspire youth across Oil Country with the transformative power of hockey.

Get Involved

Corporate Partner

Join us in unlocking the untapped potential of over 400,000 youth in Oil Country. By becoming a corporate sponsor of the Edmonton Oilers Community Foundation or a specific program, you'll not only make a meaningful impact on the lives of these young individuals but also contribute to building a healthier, more resilient community for all. Contact us for more information.


Embrace the opportunity to transform the lives of countless young hearts in Oil Country. As an individual donor to the Edmonton Oilers Community Foundation, you'll play a pivotal role in providing essential resources for our initiatives that promote well-being, inclusivity, and personal growth among the youth. Together, we can ensure that every child in our community has the chance to flourish, building a stronger, more vibrant future for Oil Country. Donate Today.