We Believe In

Setting the Standard for Professionalism | Pursuing Excellence through Innovation | Intellectual Curiosity | Developing Industry-Leading Sales Skills | A Commitment to Career Growth | Personal Development

Why VSG Academy?

VSG Academy is a 9-12 month comprehensive sales program designed to equip you with the knowledge and skills needed to excel in the dynamic world of sports business. Through a series of pillars focused on different aspects of sales and business development, we provide you with a well-rounded education to help you thrive in your career.

As a member of our team, you will be responsible for selling season ticket deposits, group tickets, premium event night rentals and group party areas, and concerts and events at both Amalie Arena and the Yuengling Center.

Vinik Sports Group

Home to Unrivaled Experiences

The VSG Story

Vinik Sports Group is elevating the game in the sport and entertainment industry. Home to an NHL franchise, a collegiate sports property, two venues, and a retail and ecommerce platform, VSG draws on the expertise showcased during the transformation of the Tampa Bay Lightning and Amalie Arena under Jeff Vinik and delivers world-class experiences that grow brands, drive revenue, and impact our community.

TEAM | Empowering Team Members

BRAND | Building an Authentic Brand

SERVICE | Providing World-Class Plus Service

EXCELLENCE | Striving for Excellence

COMMUNITY | Giving Back to Our Community

See what some of our alumni had to say about VSG Academy

“Anyone trying to become a sports business professional should apply to VSGA as this inside sales program helped me develop from someone that knew nothing about sales to being confident to take on a sales manager role in 10 months.

This is not a traditional inside sales program. It is one where you will learn multiple aspects of the business, connect with various departments outside of sales, and truly hone in on professional development.

I was so fortunate to learn from some of the best in the industry. You will have to work hard and make calls, though it is so much more than that. I can realistically say we met with over a dozen different departments in my short time. We were pushed outside of our comfort zone and gave presentations to c-suite executives about a business proposal that would enhance our experience to fans.

The culture is unmatched and though you are working hard, you are also having fun everyday. You can choose another inside sales program and be successful, but VSGA's best attribute is the people. For me there was not a better place for me to start my sales career and you should not think twice about applying because working and learning from the people at the Lightning will be the best career decision you can make.”

– Sean McGee, Ticket Sales Manager of the Sarasota Paradise FC

“VSG Academy completely transformed my career path. Coming from someone who wasn’t a 'salesperson,' I’ve never worked harder or had more fun than I did during my time with VSGA. Thanks to my experience with Lindsay and the team, I now see myself growing in sports sales. The skills I gained and the unique experiences I had are truly unmatched by any other program. Choosing VSGA is, without a doubt, the best decision you can make every single day."

-Sarah Coco, Account Executive, Membership Sales and Service, Vinik Sports Group

“VSG Academy was one of the best decisions I could have made for both my professional and personal development. The support, guidance, and leadership from all departments is something I will never take for granted! The Academy’s curriculum, led by Lindsay, taught me various selling skills and tactics that I can apply throughout my career. I truly enjoyed the hustle and grind of the team and the potential for growth and development through training programs and real-life scenarios!”

-Emma Architetto, Account Executive, Membership Sales and Service, Vinik Sports Group

“Being a part of VSGA has been one of the greatest experiences of my life! I truly looked forward to coming into work each day with an amazing group of coworkers and leadership team. The program focuses heavily on training and development which I found very valuable. Professional development, working across different departments, and finding my unique style of selling were also highlights of the program for me. Looking back on my time with VSGA, I have so many fond memories and take much of what I learned into my current role in group sales. I can’t recommend this program more!”

-Connor Pelesh, Group Sales Representative, Vinik Sports Group