Skip to Main Content
The Official Site of the Boston Bruins

Bruins Academy Kids Club

The Bruins Academy Kids Club presented by Tufts Children's Hospital, the first-ever official youth fan club of the Boston Bruins, is back for its second season in 2021!

This year, Kids Club members will receive a subscription to the Bruins Academy Kids Club monthly e-newsletter, access to exclusive virtual events during the 2021 season, 10% off online at and at the ProShop powered by '47 located at the Hub on Causeway when you show your welcome email, and more! We can't wait to cheer on the Bruins with the Kids Club this season!

Watch Willie & Win! 


Listen and learn about Willie O'Ree's journey of resilience and determination in becoming the first player to break the color barrier in the National Hockey League when you watch the award-winning documentary film Willie! Gather with your family to watch and discuss using the link below, and then submit a "book report" style summary of the film for your chance to win a Bruins autographed puck! 


Reports may be emailed to through Sunday, March 7. 


See official Rules


Bruins fans age 2-14 living anywhere in the United States are eligible to become members of the Bruins Academy Kids Club.

It's free! There is no cost associated with the Bruins Academy Kids Club, just one awesome community of lil' diehards to cheer with all year long!

Yes! 2019-2020 Kids Club members are automatically renewed for the 2020-2021 season. All 2019-2020 members should have received an email to update their preferences and receive this season's gift* in the mail.

*Due to limited quantities, members who join or update their preferences after 2/15/21 will not receive this season's gift.

As a Kids Club member, you'll receive 10% off your purchase* in store at the ProShop at the Hub on Causeway. Simply show your membership email to your cashier at check-out to receive your discount. You may also shop with us online at anytime.

Here's how to access your discount online:

  • Go to
  • Existing members may click on "My Account" while new members must sign-up for a new account using the same email address connected to your Kids Club membership
  • Enter your email address and your password
  • Click "Sign In"
  • Once your account is verified, your discount will automatically be applied at check out.

*some exclusions apply.

For questions regarding your welcome kit* shipment, please email:  

*Due to limited quantities, members who join after 2/15/21 will not receive the welcome kit.

Click here for the official rules of the Bruins Academy Kids Club