The Minnesota Wild announced a new multi-year partnership with Jack Daniel’s, which includes a Jack Daniel’s Old No. 7 Club at Xcel Energy Center. This is the first-ever partnership between the Wild and Jack Daniel’s.
The Jack Daniel’s Old No. 7 Club officially opens for business tomorrow, as the Wild hosts the Winnipeg Jets in the first home preseason game of the season at 7 p.m.. The Old. No. 7 Club sits in the place formerly held by Headwaters Restaurant and Bar on the RBC Wealth Management Club Level. The menu has been updated to include several offerings that incorporate Jack Daniel’s. The restaurant is open to all fans at each of Xcel Energy Center’s ticketed events. Reservations are encouraged, starting with Saturday night’s game, by calling 651.726.8400.
The partnership also includes digital dasherboards, sampling during Wild games, television spots, and a month-long retail promotion.