The Minnesota Wild announced that team merchandise formerly exclusive to Hockey Lodge locations will now be available in northern Minnesota at the newly renamed Duluth Hockey Company in Duluth, Minn. This is the first consignment partnership for the Wild and the first time Hockey Lodge merchandise will be available outside the Twin Cities metro area.
“We are excited to partner with the Duluth Hockey Company to bring exclusive Hockey Lodge merchandise to northern Minnesota,” said Carin Anderson, vice president of corporate partnership and retail for the Minnesota Wild. “Thanks to this great new partnership, we can extend our exclusive offerings to more Wild fans throughout the State of Hockey.”
Owned by the Stauber brothers, a well-known Minnesota hockey family, the Duluth Hockey Company will carry a variety of Wild merchandise including jerseys, sweatshirts, t-shirts and novelty items only previously available at official Hockey Lodge locations. Brothers James, John, Pete, Robb and Bill Stauber all played hockey at Denfeld High School during the late 1970s to mid-1980s. All went on to coach at the youth, high school or college level.
In the sporting goods business for over 25 years, the Staubers recently revealed plans for a store remodel and rebranding effort that will make Duluth Hockey Company the city’s first retail store dedicated exclusively to the sport of hockey. The store will offer hockey equipment and apparel that will include both Hockey Lodge and University of Minnesota-Duluth hockey-related merchandise.
According to James Stauber, president and co-owner of the Duluth Hockey Company, “This unique partnership highlights the desires of the Minnesota Wild to reach out to their northern Minnesota customer base and to help grow interest in the game we love. We are sincerely grateful to the Wild’s leadership and staff for joining hands with the Stauber family to make this venture a reality.”
The Hockey Lodge is the official team store of the Minnesota Wild. Hockey Lodge retail stores are located at Xcel Energy Center, Maplewood Mall (Maplewood) and Southdale Center (Edina). Exclusive Hockey Lodge merchandise can be found online at stateofhockeystore.com and now at Duluth Hockey Company (Duluth).