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New Dr Pepper Arena to open June 1 in Frisco

by Staff Writer / Dallas Stars

There is a new premier entertainment venue for Collin County.

The new Dr Pepper Arena in Frisco, Tex., will open on June 1, 2009, and will be the home to quality entertainment for all ages in North Texas. The facility is located at the corner of the North Dallas Tollway at Gaylord Ave.

Five fantastic events have been scheduled for the opening month of June at Dr Pepper Arena, headlined by the great Bill Cosby and the legendary Harlem Globetrotters.

The rundown:
  • Steele Cage Mixed Martial Arts – Thursday, June 11, 7:30pm
  • An Evening with Bill Cosby – Friday, June 12, 8pm
  • Harlem Globetrotters – Saturday, June 13, 7pm
  • Frisco Fun Festival - Barney, Bob the Builder & Angelina the Ballerina – Sunday, June 14, 9am-6pm
  • Championship Boxing with Olympian Luis Yanez – Friday, June 19, 7:30pm

All of these acts will go on-sale on Sunday, May 3, at 11 a.m. at or by calling 866-337-1312. Tickets may also be purchased in-person at the Dr Pepper Arena Box Office (2601 Ave., Frisco). Dr Pepper Arena will host various other events, including basketball games, hockey and gymnastics.

Formerly known as the Deja Blue Arena at the Dr Pepper StarCenter, the facility is currently undergoing a major renovation through a partnership between the Dallas Stars, the City of Frisco and the Frisco ISD. The original facility opened in 2003; Dr Pepper Arena will now serve as the name of the entire complex.

Most of the renovation has taken place on the arena side of the complex, which began last summer. Dr Pepper Arena’s capacity will go from 3,500 to just over 6,000. Additions to the arena include a 1,000-space parking garage, extensive kitchen/catering capabilities, 12 luxury suites and a VIP club.

Dr Pepper Arena is also the home of the Texas Tornado hockey team of the North American Hockey League (NAHL). The Tornado returns to the ice this fall, celebrating its 10th year. The team has won three national titles in its history.

“We are thrilled to present Dr Pepper Arena as the premier entertainment venue in Collin County and the Frisco area,” said Randy Locey, executive vice president of business operations for the Dallas Stars. “The arena will have the capability to host a myriad of events, and we are very excited to have five great shows for the opening month of June.”

Dr Pepper has been a strong partner of the Dallas Stars since the hockey club came to North Texas in 1993.

“We are very proud our longstanding relationship with the Dallas Stars through our sponsorship of the team and our continued involvement with Dr Pepper StarCenters throughout the Metroplex,” said Jim Trebilcock, executive vice president and chief marketing officer for Dr Pepper Snapple Group, based in Plano. “Dr Pepper Arena brings that relationship to a new level, provides a state-of-the-art sports and entertainment venue for the Frisco community and in the process gives the Dr Pepper brand even more visibility here in our home market.”

Dr Pepper Arena will continue to be home to the Dallas Stars Corporate Offices and the team’s official practice facility.

“We’re really looking forward to the opening of the Dr Pepper Arena,” said Frisco Mayor Maher Maso.  “The expansion project has transformed the arena into a well-balanced venue with greater capabilities to host events for everyone!  Our residents and visitors will enjoy more entertainment opportunities and our city will benefit economically from the arena’s enhanced ability to host a wide variety of events.”         

Come back to often for full information on new events and shows that are scheduled to come to this fantastic new venue!

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