Cash America was proud to partner with the Dallas Stars to make Pascua en la Plaza an overwhelming success. Pascua en la Plaza, an afternoon Easter celebration hosted by the Dallas Stars at the American Airlines Center, brought together fans’ favorite pregame activities such as street hockey, games, the Bud Light Concert Series, an Easter egg hunt and photos with the Easter bunny. Pizza Patron and Bud Light provided the concessions for the event.
“What an incredible event. Cash America’s core values support families and having fun; the Stars’ helped us accomplish both,” said Pat West, Cash America’s vice president of Advertising. “We provided 4,000 tickets to our customers in the Dallas-Fort Worth area.”
Last Wednesday at noon, Cash America posted a code phrase on Facebook, inviting customers to stop by one of their 46 stores in the Dallas-Fort Worth area and shout, “Let’s go Stars!” The first 20 who did received a four-pack of tickets to the Stars vs. Los Angeles Kings game. The response was so great almost all the tickets were gone by early afternoon, according to West
Although the Stars lost a close game to the reigning NHL Champion Kings, fans were treated to a special evening. NHL All-Star and Dallas Stars legend Brett Hull was named to the Dallas Stars 20th Anniversary All-Time team and performed the ceremonial puck drop prior to the game.