Net proceeds to benefit Foundation 2006-07 Beneficiaries
The Sharks Foundation held its first ever holiday-themed practice sweater sale during the Nov. 2 game against the New York Rangers and raised more than $25,000 for its grant fund.
“This was our first attempt at holiday sweaters and also our first auction using practice sweaters, so we weren’t sure what the interest would be among our fans,” said Sharks Foundation Manager Laura Johnston, “But as it turned out, this was one of our most successful auctions to date.”
Nearly every member of the current San Jose Sharks roster had an autographed sweater for sale, which they wore during the morning skate sessions at HP Pavilion prior to home games on Oct. 19 and 21. To get into the Halloween spirit, the limited-edition sweaters were a festive orange and featured the respective player’s name, as well as their number inside a special pumpkin logo, on the back.
The auction was a “blind bid” format that ran through the second intermission. In the “blind bid” format, fans indicate the highest price they were willing to pay for an individual sweater on a form and drop the form in to the box that corresponds to their desired sweater. As with a normal auction, the item goes to the highest bidder.
Because they could not see the bids of other participants as they would during the Foundation’s normal in-game silent auctions, some fans exercised caution, while others threw caution to the wind to ensure they were the highest bid. The highest selling sweater of the evening was that of Sharks superstar and NHL MVP Joe Thornton
, at $2,001. However, it was only $1 higher than the second highest selling sweaters of Christian Ehrhoff, Milan Michalek and Vesa Toskala, which each sold for $2,000.
These sweaters were a one-time only run, never to be produced again, and caused quite a stir among Sharks fans from the Bay Area and beyond.
“I received emails and phone calls everyday in the weeks leading up to the auction from fans all over the U.S. and Canada who wanted to submit proxy bids,” said Sharks Foundation Manager Laura Johnston. Fans had to be present to participate.
Net proceeds from this event will benefit The Sharks Foundation’s 2006-07 Beneficiaries, which will be announced in January.