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Sharks Renew Three Corporate Partnerships

by Staff Writer / San Jose Sharks

On Wednesday, San Jose Sharks and SVS&E Executive Vice President of Business Operations Malcolm Bordelon announced that three key corporate partners signed extended agreements for the 2005-06 NHL campaign.  Pepsi Bottling Group, Southwest Airlines and OSH (Orchard Supply Hardware), all of whom have been with the Sharks for many years, expressed their belief in the enthusiastic Sharks fan base by signing new deals.


"We're pleased with the commitment shown by Pepsi, Southwest Airlines and OSH, three of our cornerstone partners," said Sharks President and Chief Executive Officer Greg Jamison.  "We're very confident in the product we're putting on the ice for our supporters.  We value the partnerships with these companies and are still continuing our efforts to reach out to new corporate partners for 2005-06."


The Sharks are expecting season tickets to top off at more than 11,000, due largely to a 90 percent season ticket holder renewal rate that occurred despite a year without the NHL.  San Jose continues to be one of the NHL's strongest markets with HP Pavilion at San Jose filled to more than 97 percent of capacity during the club's 13 years in the facility.


Companies interested in partnering with the Sharks and Silicon Valley Sports & Entertainment may call 408.999.5863.



Silicon Valley Sports & Entertainment (SVS&E) was created to provide a single resource for business partners to utilize when planning their sports and event relationships by taking full advantage of the expertise and capabilities involving all or part of the San Jose Sharks business operations. This includes general property management, marketing, corporate sales, broadcast, ticket sales, event presentation, community programs, media relations, merchandising, advertising, promotions, publishing and additional areas of the organization.


This division of the company, created in the summer of 2000, oversees all business operation aspects of the San Jose Sharks, HP Pavilion at San Jose and select HP Pavilion events. In addition, SVS&E manages all or parts of Logitech Ice at San Jose (the Sharks training and public skating facility), Sharks Ice at Fremont, the SAP Open tennis tournament (ATP Tour Tennis), the American Hockey League's Cleveland Barons (the Sharks top development affiliate) as well as select HP Pavilion events such as Miller Lite Fight Night at the Tank (professional boxing) and the National Lacrosse League's San Jose Stealth.

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