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by Staff Writer / Buffalo Sabres

BUFFALO, N.Y. (September 25, 2012) --- The hockey term "power play" will likely have a new meaning when the Buffalo Sabres take home ice this fall. The opposing team's penalty box will also be getting a face-lift.

New Wave Energy Corp., a Buffalo-based electric and natural gas supply company is the new corporate face behind powering First Niagara Center. As the Power Behind the Buffalo Sabres™, New Wave Energy Corp., will be electrifying the arena.

In its sponsorship arrangement with the Sabres' front office, New Wave Energy will be the latest power company to affix its name to a National Hockey League Team. The New Wave arrangement will commence this season, in which the powerplay and the penalty box will garner the energy firm's namesake.

"We cannot even begin to express our excitement to begin this endeavor with such an iconic and beloved Buffalo institution," said Ryan Lilley, Vice President of Business Development at New Wave Energy Corporation. "We have developed a strong reputation and affinity for prosperity and economic growth in Buffalo, and we felt that with the emerging Canalside projects and the continuing improvements the Buffalo Sabres have made within their organization and throughout the community, that this was the perfect time to solidify a partnership with a team that means so much to our region and to us personally. This valued partnership will also allow us the opportunity to offer our discounted electricity services to a much wider audience of businesses and residencies throughout WNY and beyond. We could not be more proud."

“The Buffalo Sabres are proud to partner with New Wave Energy for our electricity needs at First Niagara Center. Our goal is to assist New Wave Energy with building their brand throughout the Western New York region,” said John Livsey, Sabres Vice President of Sales and Business Development. “As the Power behind the Buffalo Sabres, New Wave Energy will present our fan base with special offers and promotions throughout the season.”

New Wave Energy Corp., with headquarters in Buffalo, NY, is an approved New York State utility supplier. The company provides low-cost energy to more than 3,000 customers both commercially and residentially.

New Wave Energy Corp. is the next frontier in energy choice. The company's primary focus is providing low cost, environmentally friendly, and reliable energy supply to their customers across the United States. Whether you are a large business on Wall Street, or a small business on Main Street, New Wave Energy always has your bottom line as their core concern. As energy innovators, the experts at New Wave Energy are constantly researching methods to produce and supply the most beneficial, cost effective means to secure our energy future. New Wave Energy Corp. also provides energy services in the following states: CA, CT, DC, DE, IL, MA, MD, ME, NH, NJ, NY, OH, PA, RI, MI and TX.

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