DETROIT – Olympia Entertainment and the Detroit Red Wings today announced the launch of free high-speed public Wi-Fi at Joe Louis Arena to improve reliability when sending and receiving phone calls and text messages, provide faster uploads to social media and enhance fan engagement when attending Red Wings games and Olympia Entertainment sporting and entertainment events at The Joe.
In partnership with SignalShare, the leading provider of mobile engagement solutions for mass audiences, and Extreme Networks, Inc., a leader in high performance networking, the Red Wings will officially unveil the new Wi-Fi system for fans at Joe Louis Arena when the team returns home from a two-game road trip on Saturday, Jan. 31 to face the New York Islanders.
“Reliable connectivity is a must as we look to provide an unmatched live game experience for Red Wings fans and guests at other sporting and entertainment events at The Joe,” said Tom Wilson, President and CEO of Olympia Entertainment.
To access the Wi-Fi inside The Joe, guests will simply need to select “#JLAwifi” in their smart-phones. An opt-in page will then appear, requiring the user to accept the “Terms and Conditions” and input their name, an active email address and ZIP code. Users will then be connected to the Wi-Fi and simultaneously directed to a portal page.
“Since our testing period began in December, we’ve had more than 25,000 Red Wings fans log on to the new Wi-Fi network and the response has been overwhelmingly positive,” said Tod Caflisch, Director of Information Technology for the Red Wings. “We look forward to seeing those numbers increase during the stretch of the season as fans become more aware of the technology available when they visit The Joe.”
system is a cloud-based platform designed to help venues connect with a live audience, while Extreme’s IdentiFi® Wireless
is a state-of-the-art wireless platform delivering high-density wireless performance tailored for indoor and outdoor arenas and stadiums. Together, the companies provide a thorough audience engagement solution to deliver safe and reliable connectivity and interactive in-game mobile experience to fans at Joe Louis Arena.
“SignalShare is thrilled to be working with the Red Wings – a storied franchise with fans passionate about their team and the in-game experience,” said Joe Costanzo, Founder and CTO of SignalShare. “With this deployment, fans receive always-on mobile Internet access, while the team gains a new platform to communicate, interact with, surprise and delight attendees.”
“The Detroit Red Wings have always been committed to delivering great experiences for their fans and are now using Extreme’s Wi-Fi technology to take it a step further, enabling the Red Wings to provide fast and reliable access to thousands of fans for their mobile needs,” said Norman Rice, Senior Vice President of Corporate Development for Extreme Networks. “We are proud to have the Red Wings as our first NHL arena and look forward to a great relationship.”
SignalShare specializes in mobile engagement for mass audiences. The company optimizes wireless networks and empowers data-driven digital marketing initiatives to help organizers of large-scale live events connect with fans and guests in entirely new ways. SignalShare’s proprietary audience engagement platform, Live-Fi™, leverages real-time analytics and dynamic messaging to deliver location-aware customized content – including offers, discounts and call-to-actions – to attendees’ mobile devices during events. Top sports, entertainment and corporate brands, including The Sands Expo, Sacramento Kings, Houston Rockets, Indiana Pacers, IBM and the US Open rely on SignalShare to provide an exceptional fan experience. SignalShare is headquartered in Morrisville, NC. For more information, go to www.signalshare.com or visit us on Twitter @SignalShare.
About Extreme Networks
Extreme Networks, Inc. (NASDAQ: EXTR) is setting a new standard for superior customer experience by delivering network-powered innovation and market leading service and support. The company delivers high-performance switching and routing products for data center and core-to-edge networks, wired/wireless LAN access, and unified network management and control. Our award-winning solutions include software-defined networking (SDN), cloud and high-density Wi-Fi, BYOD and enterprise mobility, identity access management and security. Extreme Networks is headquartered in San Jose, CA and has more than 12,000 customers in over 80 countries. For more information, visit the company's website at http://www.extremenetworks.com.
About The Detroit Red Wings
The Detroit Red Wings hockey club, an Original Six member of the National Hockey League and 11-time Stanley Cup Champion, was purchased by Michael and Marian Ilitch in 1982. Other Ilitch companies in the food, sports and entertainment industries include: Little Caesars Pizza, Blue Line Foodservice Distribution, Ilitch Holdings, Inc., Olympia Entertainment, Olympia Development of Michigan, Little Caesars Pizza Kit Fundraising Program, Champion Foods and Uptown Entertainment. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns the MotorCity Casino Hotel. For more information, visit www.DetroitRedWings.com.