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Wings and DTE Energy join forces for innovative "Light the Lamp" program

by Staff Writer / Detroit Red Wings
The Red Wings scored 261 goals last season. That was the second most in the National Hockey League.


And the team hopes to improve upon that total in 2011-12.

When the goal lights go on behind their respective nets at Joe Louis Arena this season, they will have new meaning. The Red Wings have partnered with DTE Energy to ‘Light the Lamp’, promoting energy efficiency through every goal scored during the 2011-12 campaign and beyond.

“Doing our part to raise awareness for energy efficiency is very important to our organization,” says Olympia Entertainment President & CEO Tom Wilson. “We’re excited to be partnering with a great company like DTE Energy to promote an important issue like energy efficiency in a fun and compelling manner.”

That started on Wednesday with the replacement of the goal lamps.

The two goal lamps and eight scoreboard bulbs at Joe Louis Arena will be retired in favor of state-of-the-art LEDs (Light Emitting Diodes). The new lights, also known as energy saving lights, use less power and have a longer lasting lifespan than your average incandescent light bulb. In some cases, 25 times longer.

This means that when the Red Wings score, the electricity remains on the ice, in the crowd and by changing the numbers on the scoreboard. In this case, scoring truly will equal energy savings.

“Our partnership with the Detroit Red Wings on the ‘Light the Lamp’ campaign is a great way to share the importance of energy efficiency with our customers,” said Trevor Lauer, DTE Energy Vice President Marketing and Renewables. “And at DTE Energy, we believe that saving energy and saving money are messages everyone can rally around."

The new lights not only make practical sense, but hockey sense as well. According to technicians, the old goal lamps were 250-watt halogen bulbs, and would get so hot after a sustained period of use that the exterior lens casing would melt.

The LED, energy efficient goal lights are just 2.5 watts. Despite the drop in wattage, fans will notice that they are brighter as well. 

The Red Wings will hypothetically ‘Light the Lamp’ on social media, with special graphics that will accompany the page when the club scores four or more goals at home. Fans will also be able to join in the promotion during 11 Social Saturday home games with a special Twitter ticket giveaway that will be triggered by that same four-goal milestone.

Melted old goal casing.

New lights in action.
Fans who tweet #lightthelamp to @DetroitRedWings and @DTE_Energy in the hour after a Saturday home victory in which the Red Wings score four or more goals will be eligible to win a pair of seats to DTE Energy Going Green Night on March 30th at Joe Louis Arena.

‘Light the Lamp’ is a continuing partnership, based on social consciousness, to promote energy efficiency through fan-based initiatives. In March 2011, DTE sponsored a Save Energy Suite for select Red Wings and DTE Energy social media followers who completed an energy efficiency quiz. DTE Energy will also present Warmth With Wings on November 12th, a partnership with The Heat and Warmth Fund (THAW) to raise energy assistance funds for low-income families and to help all Michigan residents learn how to save energy and save money.  

“I’m a big believer in saving energy,” said Olympia Entertainment Director of Operations James Bullo. “Myself and my family, we do whatever we can at home to do that on a daily basis. To bring that same type of attitude here, on a much larger sale by associating it with goals, makes a lot of sense all the way around.”
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