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Sold Out: Hockeytown 5k

by Alex DiFilippo / Detroit Red Wings

DETROIT – The Detroit Red Wings today announced the first-ever Hockeytown 5K Run/Walk is sold out. More than 6,000 registered racers representing 40 states in the U.S. will travel to Detroit for the Hockeytown 5K on Saturday, Sept. 10 from 8:00 a.m. – 12:00 p.m. The Hockeytown 5K, presented by Meijer and Powerade, will take place along the Detroit RiverWalk with the finish line positioned at center ice inside Joe Louis Arena.

Although the event is sold out, Red Wings fans around the world can still participate in the Hockeytown 5K by registering for the Virtual Race package, which currently includes participants from 26 states and three countries (U.S., Canada and Japan). For $55, those who register are encouraged to run the 3.1 miles on or around Saturday, Sept. 10, and the Red Wings will mail the race bib, Hockeytown 5K T-shirt and a Finisher’s Medal to the participant. Registration for Virtual Race packages will close on Wednesday, Aug. 10.

The Hockeytown 5K, which was designed in partnership with RunningFlat USA, will begin at the Gordie Howe Entrance and will proceed up Atwater Street to St. Aubin Street and back along the RiverWalk, finishing inside Joe Louis Arena at center ice. Current Red Wings players and alumni will be in attendance along the course and inside The Joe to cheer on participants throughout the experience.

Following the Hockeytown 5K, the Red Wings will host the “5K Festival” inside The Joe. The “5K Festival” will include appearances from past and present Red Wings to participate in autograph signings. Fans in attendance will also have an opportunity to play interactive games to test their hockey skills, take photos with championship and retired jersey banners, and win great Red Wings prizes.

Spectators are invited to cheer on their family and friends during the Hockeytown 5K for a suggested $5 donation to benefit the Detroit Red Wings Foundation upon entering Joe Louis Arena. Children under the age of 18 can enter The Joe for free. Spectators will also be welcomed into Joe Louis Arena to participate in the “5K Festival” activities. A portion of all proceeds from the Hockeytown 5K will benefit the Detroit Red Wings Foundation.

The Hockeytown 5K will mark the first of many events during the 2016-17 season celebrating the “Farewell Season at The Joe” as the Red Wings prepare to embark upon their final regular season at Joe Louis Arena. The campaign will celebrate many of the historic Red Wings games and entertainment acts that have been held at Joe Louis Arena in the building’s illustrious 38-year history through championship and alumni celebrations, memorable giveaways, special entertainment performances and much more.

For more information on the Hockeytown 5K and to register for the Virtual Race package, visit

About Meijer

Meijer is a Grand Rapids, Mich.-based retailer that operates 228 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronics offerings. Additional information on Meijer and the ability to shop for more can be found at Follow Meijer on Twitter or become a fan at

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at, follow us on Twitter at,visit our blog, Coca-Cola Unbottled, at or find us on LinkedIn at

About RunningFlat USA

RunningFlat USA produces high value endurance events in Canada and the United State since 2007. Known for such brands as Run For Heroes Marathon, Le Chocolat, Zombie Chase, Pelee Island Winery Half Marathon and Canada D’Eh Run. Race Director Chris Uszynski creates events that compel people off the couch and into the 5k with a focus on safety and public security. Chris also hosts RunningFlat Radio on AM800CKLW available on iTunes, a weekly radio show dedicated to educating runners about the sport and inspiring listeners to start running. Visit for more information about RunningFlat and podcasts of past shows.

About the Detroit Red Wings Foundation

The Detroit Red Wings Foundation is an affiliate of Ilitch Charities, a 501(c)(3) non-profit organization. The Foundation invests in the future of our community by providing funds and resources to worthy causes that contribute to the growth of the sport of hockey. Signature initiatives such as the Detroit Red Wings School Assembly Program introduce nearly 50,000 students annually to the sport of hockey, importance of education, and benefits of living a healthy, active lifestyle. For more information, please visit

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