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Red Wings go pink

by Christy Hammond / Detroit Red Wings
DETROIT – The Detroit Red Wings will host their fifth annual Breast Cancer Awareness Night this Friday, October 21, when the Wings take on the Columbus Blue Jackets at 7:30 p.m. as part of the National Hockey League’s Hockey Fights Cancer month.

When doors open at 6:00 p.m., the Joe Louis Arena concourse will be home to a variety of activities, including a silent auction, puck draw, 50/50 raffle and a special sale of pink winter knit hats with all proceeds benefitting the Liggett Breast Center in Grosse Pointe Woods and Weisberg Cancer Treatment Center in Farmington Hills. The funds raised will help alleviate the costs of breast cancer treatment for uninsured and underinsured women in the Metro Detroit area.

Fans who wear pink to the game will be entered to win a 2011-12 team-signed jersey by picking up a raffle ticket on the concourse behind Section 126. There fans can also participate in the puck draw or bid on one of 40 unique Red Wings autographed items.

For $25, fans will have a chance to draw from an assortment of 200 hockey pucks signed by members of the 2011-12 team. Each puck has been signed by a Red Wings player and wrapped to conceal the autograph. The fan who unwraps the puck signed in gold by Jimmy Howard will meet the Red Wings starting goaltender after the game.

Players will wrap their sticks with pink hockey tape for use during the pregame warm-ups. These items will then be autographed and auctioned off in the concourse in addition to other unique autographed game-used memorabilia. Other exclusive auction items include a framed 2011-12 team-signed Red Wings jersey, game-used and autographed Nick Lidstrom skates and gloves and autographed Detroit Tigers and Detroit Lions memorabilia.

Other BCA Night activities include:

•    Fans coming to the game that night will receive a special breast cancer awareness ribbon pin upon entering the arena.

•    Fans can also help the Red Wings provide encouragement to breast cancer patients currently receiving treatment by signing a banner and writing a message of support for breast cancer patients behind Section 112 on the concourse. The team-signed banner will be presented at the Weisberg Cancer Treatment Center for display in their facility.

•    Fans can purchase pink winter knit hats with the Winged Wheel logo embroidered on the front for $10 (cash only) behind Section 112 on the concourse level. Breast Cancer Awareness pins will be available at merchandise stands throughout the concourse for $5.

•    The Red Wings will honor those affected by breast cancer by hosting 70 patients and survivors throughout four suites. The Quicken Loans Budd Lynch Veterans Suite typically hosts 20 military members, active and veteran, at each home game, but for Breast Cancer Awareness Night the suite will host 10 military members and their wife/daughter/sister/mother who is either a breast cancer patient or survivor. Each of the 70 patients and survivors in attendance that night will receive special gift bags with Red Wings and breast cancer awareness items enclosed.

•    NHL defenseman Ian White hosts a military member and their guest at each home game as part of his White’s Warriors program. In honor of BCA Night, his guest on Friday will be a military veteran who is also a breast cancer survivor and her guest.

Hockey Fights Cancer™ is a joint charitable initiative founded in December 1998 by the National Hockey League® and National Hockey League Players’ Association.  It is supported by players, NHL member clubs, NHL alumni, the NHL Officials’ Association, professional hockey athletic trainers and equipment managers, corporate marketing partners, broadcast partners and fans throughout North America.  The goal of Hockey Fights Cancer™ is to raise money and awareness for national and local organizations involved in cancer care and research.  To date, Hockey Fights Cancer™ has raised more than $12 million.  Hockey Fights Cancer™ is a component of The Biggest Assist Happens Off The Ice™, the National Hockey League’s® and National Hockey League Players’ Association’s social responsibility program that builds on hockey’s long-standing tradition of addressing important social issues in North America and around the world.
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