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Red Wings donut returns to Tim Hortons

by Alex DiFilippo / Detroit Red Wings

DETROIT - The Detroit Red Wings Foundation and Tim Hortons Cafe & Bake Shop® are pleased to announce the return of the “I Love the Red Wings” Donut, a specially-themed donut decorated with an edible Red Wings logo and red and white sprinkles. The Red Wings Donut will be available in all Michigan Tim Hortons Cafe & Bake Shop restaurants for $1.25 beginning Tuesday, March 1, through Tuesday, March 15. Proceeds from the sale of the special donut will benefit the Detroit Red Wings Foundation.

“Tim Hortons Cafe and Bake Shop is thrilled to support the Detroit Red Wings and the Detroit Red Wings Foundation,” said Felipe Athayde, President, Tim Hortons USA. “Their support to help grow the sport of hockey in our communities is something that would make our founder and namesake, Tim Horton, proud.”

Now in its sixth year, the “I Love the Red Wings” Donut has raised more than $225,000 for the Detroit Red Wings Foundation to support programs such as the Detroit Red Wings School Assembly Program, which introduces nearly 50,000 students each year to the sport of hockey, importance of education and benefits of living a healthy, active lifestyle. This year, local Tim Hortons Cafe & Bake Shop restaurant owners have set a goal of raising more than $80,000 from donut sales. Tim Hortons Cafe & Bake Shop is the Official Coffee of the Detroit Red Wings and the Official Coffee served at Joe Louis Arena.

About the Detroit Red Wings Foundation: The Detroit Red Wings Foundation is an affiliate of Ilitch Charities, a 501(c)(3) non-profit organization. The Foundation invests in the future of our community by providing funds and resources to worthy causes that contribute to the growth of the sport of hockey. Ilitch Charities is a non-profit organization that invests in our community’s future by supporting innovative, collaborative and measurable programs in the areas of community development, human services, education and recreation through contributions from the Ilitch companies, their colleagues and the generosity of others. For more information, please visit

Tim Hortons® Overview: Tim Hortons, part of Restaurant Brands International, is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of December 31, 2015, Tim Hortons had more than 4,400 system wide restaurants located in Canada, the United States and the Middle East. More information about the Company is available at


Kevin Brown Sage Linn

Detroit Red Wings Foundation DirectorRegional Marketing, Tim Hortons

Phone: 313-471-7539 Phone: 614-816-4770

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