DETROIT – The Detroit Red Wings and Little Caesars Amateur Sports today announced a three-year partnership with Perani’s Hockey World to make the sporting goods store the official hockey retailer of the Red Wings and the Little Caesars Amateur Hockey League (LCAHL).
Perani’s, a Michigan-based specialty sporting goods retailer focused on hockey and lacrosse, will sponsor the youth hockey pregame and intermission skates during all Red Wings home games through the 2016-17 season. In addition, Perani’s will sponsor several youth hockey initiatives around the state of Michigan with the Red Wings and the LCAHL, including the Red Wings Youth Hockey Camp which took place on Aug. 11-13 at Joe Louis Arena.
Coined “The Toystore for the Hockey Player,” Perani’s Hockey World will also provide the more than 11,000 youth players in the Little Caesars Amateur Hockey League with a “Players Club Card,” which can be used to receive a discount on purchases at all 23 Perani’s Hockey World locations throughout the U.S. and Canada.
“Perani's is recognized as a leader when it comes to providing the best of the best in hockey gear,” said Brian Beaufait, Director of Little Caesars Amateur Sports. “All of our players from the Little Caesars Amateur Hockey League, as well as the AAA Hockey Club, will be able to enjoy the benefits of the great selection Perani's offers, the expertise of their staff and the exclusive discounts offered using the ‘Players Club Card.’ For us, this partnership is a home run.”
“Top to bottom, our company is very excited for this partnership,” said Robert Perani, Co-Owner of Perani’s Hockey World. “Personally, I am humbled that the Detroit Red Wings and Little Caesars offered this exclusive partnership to our company and brought together three of the most respected names in hockey. We look forward to working with the Red Wings and Little Caesars to help grow our great sport moving forward.”
About Perani’s Hockey World:
Bob Perani’s Hockey World was established in 1976 and is headquartered in Flint, Michigan. Perani’s Hockey World is a specialty sporting goods retailer focused on hockey and lacrosse with 20 locations across the country and three locations in Canada. With strong growth and expansion plans, Perani’s Hockey World looks to bring their family run business to emerging and existing hockey markets and provide a first rate shopping experience that has made them an industry leader. For more information, please visit www.hockeyworld.com.
About Little Caesars Amateur Sports:
Little Caesars Amateur Sports was created to oversee the business operations of the Little Caesars Hockey Program, including the current AAA Hockey Club, Travel Hockey and the Little Caesars Amateur Hockey League (LCAHL). Michael and Marian Ilitch, the founders of Little Caesars Pizza, began sponsorship of amateur hockey in the 1960s and started sponsoring the Little Caesars Amateur Hockey League in 1978. The league was created to increase the level of competitive play and provide more opportunities for metro Detroit youth hockey players. Today, the league consists of more than 600 travel and house teams with more than 11,000 youth hockey players. Visit http://www.lcahl.pointstreaksites.com or www.LittleCaesarsHockey.com for more information.