DETROIT – Olympia Entertainment is proud to announce that Michigan First Credit Union, the official credit union of The Detroit Red Wings, is its first Cornerstone Partner for Little Caesars Arena with its sponsorship of several initiatives, including the coveted title sponsorship for the unique gondola seating location right above the action.
For Red Wings games, individuals that purchase gondola seats will enjoy views of the ice while suspended above the bowl—as though they are “hanging from the rafters.” The gondola seats will also be available for concerts, family shows and other events.
During Red Wings games, a second set of gondola seats will serve as the headquarters for media writers, and will provide press with an optimal viewing location on top of the action, similar to other Original Six venues.
“The gondola seating is such a unique way to experience an event or game, and it’s just captivating,” says Tom Wilson, president and CEO of Olympia Entertainment. “You’re literally suspended above it all. It’s like nothing else! We’re so pleased that Michigan First Credit Union will have its name associated with what will be such a notable part of the new arena, in addition to their other sponsorship elements.”
Michigan First will also sponsor the 50/50 raffle at Red Wings home games. These raffles raise money for the Detroit Red Wings Foundation and Little Caesars youth hockey programs, as well as other deserving charitable organizations throughout Michigan.
In addition, Michigan First will be the presenting partner for Red Wings College Nights.
“As a long-standing partner of The Detroit Red Wings and Olympia Entertainment, Michigan First is thrilled to be a part of the new arena and this exciting time in Detroit,” said Michael Poulos, president and CEO of Michigan First. “The arena will be a great destination for our community, and we’re proud to support The Detroit Red Wings Foundation in its mission to enhance the lives of those that live in Michigan.”
About Olympia Entertainment
Olympia Entertainment, a Detroit-based company owned by entrepreneurs Michael and Marian Ilitch, is one of the country’s most diverse sports and entertainment companies and the largest organization of its kind in the Midwest. The company owns and operates Detroit’s Fox Theatre, the intimate City Theatre and also books and operates Joe Louis Arena and books Comerica Park. Olympia Entertainment also handles business operations for the Detroit Red Wings, an Original Six member of the National Hockey League and collaborates with the Detroit Tigers baseball franchise and other Ilitch companies.
Other Ilitch companies include: Little Caesars Pizza, Ilitch Holdings, Inc., Blue Line Foodservice Distribution, Champion Foods, the Detroit Red Wings, Little Caesars Pizza Kit Fundraising Program and Olympia Development. Additionally, Michael Ilitch owns the Detroit Tigers, and Marian Ilitch owns MotorCity Casino Hotel.
About Little Caesars Arena
Home to the Detroit Red Wings, other sports and entertainment events, concerts, family shows and community functions, the new $627 million Little Caesars Arena will feature a dramatic arena bowl, proximity to the action and great sight lines. Rich with the tradition of the Original Six Detroit Red Wings and Detroit’s incredible musical heritage, Little Caesars Arena will also feature state-of-the-art technology and fan amenities. Little Caesars Arena, the crown jewel of the 50-block revitalization project known as The District Detroit, will open in the fall of 2017, and it’s going to deliver amazing experiences.
About Michigan First Credit Union
Celebrating its 90th anniversary, Lathrup Village-based Michigan First Credit Union delivers world-class service to more than 122,000 members at 14 branches throughout Michigan. A supporter of financial education, the credit union offers expanded financial services for every life stage through its Michigan First Mortgage and Young & Free Michigan brands, as well as its 365 Live Call Center. Currently, the credit union has over $780 million in assets. To learn more about Michigan First and its award-winning team, visit www.MichiganFirst.com.