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Beard-A-Thon provokes playoff growth

by Alex DiFilippo / Detroit Red Wings

DETROIT – The Detroit Red Wings are inviting fans to join players in growing out their playoff beards as part of the annual Beard-A-Thon® to benefit the Detroit Red Wings Foundation, as the Red Wings embark on their historic 24th straight playoff appearance.

By joining the Red Wings Beard-A-Thon® team, fans can pledge to maintain a beard throughout the Red Wings playoff run. Participating fans are encouraged to share beard progress pictures online and have friends and family support the cause by donating throughout the playoffs. Fans who are unwilling or unable to grow a beard can still participate in Beard-A-Thon® by pledging to support a beard grower.

“Playoff beards are one of the great traditions in hockey,” said Josh Sanborn, manager of Ilitch Charities. “We’re excited to give our fans a fun way to support the team on its playoff run – all while raising money for a great cause in the Detroit Red Wings Foundation.”

Launched in 2009, Beard-A-Thon® has raised more than $3 million for participating NHL team charities by urging fans to grow playoff beards during their team’s Stanley Cup run. All donations to the Detroit Red Wings Beard-A-Thon® are tax-deductible.

For more information and to sign up for the Detroit Red Wings Beard-A-Thon®, visit www.DetroitRedWings.com/beardathon.

About the Detroit Red Wings Foundation:
The Detroit Red Wings Foundation is an affiliate of Ilitch Charities, a 501(c)(3) non-profit organization. The Foundation invests in the future of our community by providing funds and resources to worthy causes that contribute to the growth of the sport of hockey. Ilitch Charities is a non-profit organization that invests in our community’s future by supporting innovative, collaborative and measurable programs in the areas of community development, human services, education and recreation through contributions from the Ilitch companies, their colleagues and the generosity of others. For more information, please visit DetroitRedWings.com/Foundation.

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