Along with the new MySmashville.com and a renovated Smashville Rewards, the arrival of mobile ticketing via the Nashville Predators’ Smashville App headlines the list of major improvements to the game day experience for Preds fans in the 2015-16 season.
With the option to keep the entire ticketing process in a digital format, season-ticket holders and single-game buyers alike can now instantly receive their tickets, post them for resale and enter Bridgestone Arena all by using their smartphone. The update is derived from the Preds’ desire to make going to an event as intuitive and enjoyable as possible, according to Predators Director of Business Strategy Jordan Kolosey.
“We’re very proud of the game entertainment we already deliver, but we’re going to bring that into the mobile sphere as well, because that’s a natural part of everyone’s everyday life,” Kolosey said. “Fans are able to pull up the barcode for their tickets on their phone, and then they can also manage their tickets from it, too. They can forward their tickets to a friend via email or they can actually post their ticket for sale if it’s a game they can’t attend. So it really makes being a season-ticket holder that much easier, but we will continue to do paper tickets if they prefer.”
Mobile ticketing will also help accelerate and simplify the purchase process for the 100 day-of-game tickets promotion. Fans will now be given a Fast Pass in the Smashville App in order to quickly purchase the $15 tickets, with the entire process only taking a few clicks.
“As a part of our community outreach, we want to make sure tickets are affordable and anyone can have the opportunity to purchase them,” said Kolosey. “We’re going to basically have the ability for fans to purchase on their phone; in the same way you would pay for for a cab right from your smartphone, you’ll have the option to buy these last-minute tickets. You can store all your information in the Fast Pass account, in an industry standard and totally secure way, so the next time you go in to purchase those tickets, it's three clicks of a button and you have your $15, day-of-game Preds ticket for that night.”
Keeping with the theme of increased convenience and efficiency, the recently debuted MySmashville.com (also accessible through the NashvillePredators.com home page) houses in a single place what once required a list of websites and logins for season-ticket holders. Access to Smashville Rewards, live chat with an account representative and the ability to manage tickets are all located at the new season-ticket holder portal; plus, the purchase process of additional tickets has radically changed.
“MySmashville is an effort to consolidate the season-ticket holder experience and out of that we added the option for season-ticket holders to actually add online additional single game tickets at their season-ticket holder rate; that’s a huge improvement over what we had before,” Kolosey said. “Now you’ll see an actual manifest, similar to whenever you’re shopping for airline tickets, and you’ll see all the available seating locations and you’re getting them at the season-ticket holder rate.
“It’s going to be fast, it empowers the season-ticket holder and it’s just another thing that we’re doing to make the season-ticket holders’ lives easier and help them get the most from being a member of the Loyal Legion.”
A redesigned Smashville Rewards also promises to get Predators fans closer to the action and the team they passionately follow. New for the 2015-16 season, all fans will have access to parts of the prize store, with season-ticket holders having access to any item or auction. A fresh-looking website, also accessible through MySmashville.com, will display an expanded prize and experience store with a collection of new ways to earn redeemable points for anyone.
Interacting with the Predators on social media, attending games or picking up the latest items in the Team Store are just some of the ways to earn Smashville Rewards points this season. New ways to accumulate points for Smashville Rewards contests, auctions and prizes go hand-in-hand with a newly stockpiled store, including items such as accompanying Captain Shea Weber down the Gold Carpet on Opening Night or, for season-ticket holders, the opportunity to obtain tickets to other Bridgestone Arena events and concerts.
“Being a season-ticket holder is, without question, the best way to get the most out of Smashville Rewards, but opening up Smashville Rewards to everyone is going to make the fan experience that much better,” Kolosey said. “We’re going to have a lot more items available. We’re going to have hockey bucks, which is our food and beverage credit, and we’re also going to have Ticketmaster.com credit. Another very compelling thing points can be used for is to enter a contest to win a year-long lease of a Lexus.”
Season-ticket holders can gain points at the highest possible rate; for example, six to 10 points for every dollar spent can then turn into free parking at Bridgestone Arena for the month of September (on non-event nights), autographed memorabilia or other prizes exclusive to season-ticket holders. Coming closer to the start of the 2015-16 season, certain Smashville Rewards items will be available to any Predators fan.
“We’re building out the capacity to reward points for concessions purchases and merchandise purchases inside Bridgestone Arena; and hopefully launching this year, the ability to reward our fans for shopping at select partner locations so you register your credit card into the program,” Kolosey said. “In the end, we’ll have better prizes, and with more opportunities to earn points, as with social media integration, we just want to make it even better to be a Preds fan. We’re excited to see how this addition helps that goal.”