didn’t just score the dramatic overtime goal that won an Olympic gold medal for Team Canada; he also led all Olympic athletes in online buzz.
AdWeek reports in its current online edition (available at www.adweek.com
) that Crosby led 2010 Winter Olympians in a measurement of fans’ online interest.
According to the report, Network Insights measured “the level of online chatter about some of the Olympic competitors (using a formula that took into account how well posts were read as well as the sheer number of them).” Crosby emerged the winner in all three time periods measured.
From Feb. 8-15, Crosby led the way, followed by Apolo Anton Ohno, Bode Miller, Lindsey Vonn, Shaun White and Hannah Teter.
From Feb. 15-21, the order was Crosby, White, Evgeni Plushenko, Vonn and Johnny Weir.
In the final period from Feb. 12-28, the rankings were Crosby, Miller, Joannie Rochette, Ohno and Vonn.