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Penguins Partner with Pizza Hut's 'Book It!' Reading Program for Students in Grades K-6

by Staff Writer / Pittsburgh Penguins
The Pittsburgh Penguins will partner with Pizza Hut’s “BOOK IT!” reading program for the 2010-11 academic year it was announced today.


Created in 1985, Pizza Hut’s “BOOK IT!” program is a national reading incentive initiative for children in grades K-6.  Students who meet reading goals established by their teachers throughout the school year are rewarded with free one-topping Personal Pan Pizzas, a BOOK IT! card and a small prize.
The Penguins partnership will provide additional prizes for BOOK IT! participants in Allegheny, Beaver, Butler, Westmoreland and Washington counties including themed pocket folders and stickers that track each student’s progress. Students will also be eligible to win prizes as well as Pizza Hut pizza parties for their classes hosted by the team’s mascot Iceburgh.
“We are excited to work hand in hand with our friends at Pizza Hut to reward students for reading,” said the Pittsburgh Penguins vice president of marketing James Santilli.  “We hope that this program will appeal to our youngest fans and help them recognize the importance of reading in a fun and creative way.”
“Joining forces with the Pittsburgh Penguins will add an exciting element to our region’s BOOK IT! program and perhaps will act as an incentive for more students enjoy reading,” said Aurora Huts president Jerry Buss.  “We’re happy to add a new aspect to what is already a successful program in our area schools.”
The BOOK IT! program runs every school year from October through March.  During the 2009-10 school year, area Pizza Hut locations distributed over 1 million free Personal Pan Pizzas.
Registration must be completed by school officials.  For more information on the BOOK IT! Program, please visit

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