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The Original Brooklyn Water Bagel Co. Joins SSE As A Marketing Partner

by Staff Writer / Florida Panthers
SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that The Original Brooklyn Water Bagel Co. has joined the organization as a marketing partner and the official bagel provider of the Florida Panthers and the BankAtlantic Center.

Featured in this multi-year marketing partnership, The Original Brooklyn Water Bagel Co. will have a storefront build-out in section 109 of the BankAtlantic Center’s Plaza Level, a Bagel Express Window near the BankAtlantic Center’s main entrance, and will now manage all food service for the Iceplex – the Panthers official practice facility. This partnership represents The Original Brooklyn Water Bagel Co.’s first in professional sports and entertainment.
“We are thrilled and excited about helping The Original Brooklyn Water Bagel Co. introduce their product to the South Florida market and beyond,” said SSE president & Coo Michael Yormark. “With this initial foray, our goal is to raise their overall brand awareness, tell their unique story, and provide our guests at the BankAtlantic Center and the Iceplex a sampling of The Original Brooklyn Water Bagel Co.’s vast selection of bagels, sandwiches, omelets, soups, muffins and more.”
“We are very excited about our marketing partnership with Sunrise Sports & Entertainment and we look forward to expanding our brand throughout South Florida,” said Steven Fassberg, President, CEO & Founder of the Original Brooklyn Water Bagel Co.
In addition to fully integrated signage and exposure, The Original Brooklyn Water Bagel Co. will use its SSE-partnership as a hub for its aggressive marketing and expansion initiatives. At the BankAtlantic Center, fans will be able to purchase quality New York style bagels and other items during all events at Section 109. In addition, fans can order “bagels to go” and pick them up at the Bagel Express Window on their way out of the arena.
Meanwhile, Iceplex patrons will now know they can enjoy breakfast, lunch and dinner, as well as their skating program, at the Iceplex seven days a week. The Original Brooklyn Water Bagel Co. will operate the Iceplex’s three concession areas, serving from a comprehensive menu that includes bagels, breakfast sandwiches, lunch sandwiches, omelets, soups, muffins, and more.
The Original Brooklyn Water Bagel Co. is expanding quickly, with franchise opportunities existing throughout South Florida. For more information on franchises, log on to
Fassberg began developing the concept for real New York water bagels in June of 2004, and has been working diligently full time for the last two years on the development of the franchise model, menu items, operating procedures, and food delivery systems.  He has fully tested every aspect of the operational franchise model, and has had the benefit of some of the best and brightest minds in QSR who have helped shape the model to perfection. His vision for The Original Brooklyn Water Bagel Company franchise model was derived from 25 years of experience in the worlds of restaurant and finance.
As anyone who has ever been in the New York area knows, Brooklyn bagels have a unique taste and quality. Over many decades, there have been countless attempts, even by experienced New York bagel bakers, to recreate a true "New York bagel" in other cities around the country. However, no matter how valiant the effort, no one has successfully re-created a true New York bagel until now. The one ingredient with the greatest effect has been missing, which is authentic New York water. The purity, quality and temperature of New York City's world renowned water completes the perfect recipe for bagels, and replicating the New York water to make the perfect New York bagel has become the holy grail of bagel bakers outside of New York. With this technology, The Original Brooklyn Water Bagel Company can firmly state that, “it’s all about the water.”
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually the BankAtlantic Center welcomes more than two million guests each year.
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