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Party City Joins SSE As Multi-Year Marketing Partner

by Staff Writer / Florida Panthers
SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that Party City – the leader in the party goods industry – has joined the organization as an official marketing partner of the Florida Panthers and the BankAtlantic Center. As part of this multi-year marketing agreement, Party City will be the presenting sponsor of the 2010-11 Florida Panthers regular season, and will take part in month-long promotions surrounding Halloween, New Year’s and Graduation.

 
“We are absolutely thrilled that a renowned and innovative company such as Party City has joined the SSE family as a multi-year marketing partner,” said SSE president & COO Michael Yormark. “This partnership is extremely unique in it’s customized, time-sensitive elements that will adjust based on Party City’s own targeted marketing efforts. This is yet another example of SSE’s distinctive ability to create tailor-fit brand activation packages for its partners.”
 
In addition to presenting sponsorship of the Panthers regular season, Party City will also receive LED signage, an interactive kiosk in the BankAtlantic Center’s main lobby, collateral distribution, LobbyVision commercials, Pantherland bag stuffers, exposure on FloridaPanthers.com and entitlement of the party rooms at incredible ICE, and more. Party City will also sponsor the in-game Happy Birthday feature and the Post-game Win Celebration during home Panthers games at the BankAtlantic Center.
 
The Halloween, New Year’s and Graduation promotions will give Party City enhanced exposure in the days leading up to each of these time-sensitive events. During these time periods, Party City will have customized messaging i.e. “It’s Halloween All Month Long,” “Countdown To New Year’s,” etc., that will be featured in-arena and on radio, television and FloridaPanthers.com.
 
Party City is the leader in the party goods industry, America's largest specialty party goods chain and the country's premiere Halloween specialty retailer. Party City operates more than 600 company-owned and franchise stores throughout the United States and Puerto Rico. Party City is a division of Amscan Holdings, Inc. and has its headquarters in Rockaway, New Jersey.
 
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center welcomes more than two million guests each year.
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