|*Artist Rendering of the new red seats in the lower bowl.
SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that the Florida Panthers in partnership with South Florida based and Nationally acclaimed Zimmerman Advertising are converting every seat in the BankAtlantic Center’s lower bowl to red. The change is in conjunction with the Panthers “We See Red” marketing campaign and return to red as the franchise’s primary uniform color.
When the Panthers take the ice on Opening Night, Oct. 15 in their new red home jerseys, all 8,689 lower bowl seats will be permanently changed to red as well. The seats are being changed to red as part of a multi-year marketing partnership between the Panthers and Zimmerman Advertising in which the Zimmerman logo will appear on the front of each lower bowl seat.
“While the ‘We See Red’ campaign signifies the passion, aggressiveness, commitment to winning and new blood in this Panthers team, fans will also see an aesthetic shift as well in our new jerseys, and thanks to Zimmerman Advertising, in all of the lower bowl seats at the BankAtlantic Center,” said SSE president & COO Michael Yormark. “There’s no doubt that with these changes, and some other big announcements we have coming soon, that our fans will be ‘seeing red’ and enjoying a whole new in-game experience at the BankAtlantic Center this season.”
“We look forward to the upcoming Panthers season given all the new changes and their ‘See Red’ attitude,” said Jordan Zimmerman, Chairman and Founder Zimmerman Advertising. “I wanted to make sure to be at every game personally and/or in spirit , so putting our company name on over 8,000 seats did just that.”
Since the launch of the “We See Red” campaign in June – which was developed by Zimmerman Advertising, the Panthers hired vaunted head coach Kevin Dineen, had one of the highest rated NHL Draft classes in the NHL, traded for or signed 11 new players including Brian Campbell
, Ed Jovanovski
and Kris Versteeg
, hired experienced assistant coach Craig Ramsay, signed 2010 first round pick Erik Gudbranson
to an entry level contract, and more.
The Florida Panthers Offseason is presented by JetBlue. Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers hockey club, the Broward County-owned BankAtlantic Center welcomes more than two million guests each year.