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Panthers Announce “March to the Playoffs” Campaign

by Staff Writer / Florida Panthers
SUNRISE, FL – Sunrise Sports & Entertainment today announced the Florida Panthers “March To The Playoffs” marketing campaign with the goal of raising the excitement and awareness during the stretch run of the regular season. The Panthers enter the last complete month of regular-season play sitting in playoff position and holding a two-point lead in the race for the Southeast Division title that comes with automatic home ice advantage in the first round of the Stanley Cup Playoffs.

 
“We’ve enjoyed sharing the excitement and fun of this year’s Panthers team with fans and we’re thrilled to announce the ‘March To The Playoffs’ campaign as the regular season enters its final stretch,” said SSE president & COO Michael Yormark. “I’m confident fans will enjoy deeper coverage of the Panthers’ stretch run on FloridaPanthers.com, through social media, and a number of other marketing assets.”
 
As part of the fully-integrated campaign the name and official “March To The Playoffs” logo will be incorporated into all Panthers marketing, public relations and media initiatives, including press releases, promotional campaigns, website, television and radio programming, community events, social media and more.

 
The “March To The Playoffs” will feature a microsite on FloridaPanthers.com that includes daily updates of the Panthers chase for the postseason, potential playoff pairings, videos, photos and more. Upcoming broadcasts of Panthers games on FOX Sports Florida will feature a look back at the biggest highlights of regular-season play. Additionally, the Florida Panthers Street Team will make appearances across South Florida to spread excitement for the Panthers’ “March To The Playoffs.”

The Panthers return home and host the Nashville Predators at 7:30 p.m. on Saturday, before hosting the Ottawa Senators at 6 p.m. Sunday. Both games will be broadcast on FOX Sports Florida and 560 WQAM.

Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers hockey club, the Broward County-owned BankAtlantic Center welcomes more than two million guests each year.
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