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Over 200 Attend Annual SSE Sponsor Summit At Hyatt Regency Bonaventure

by Staff Writer / Florida Panthers
SSE Partnership Summit
SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that over 200 people from more than 55 local, regional and National companies attended the annual SSE Sponsor Summit at the Hyatt Regency Bonaventure in Weston this afternoon. The Summit focused on driving measurable results and return on investment for SSE’s partners, in addition to discussing the Panthers’ new marketing campaign: Next Season. Guaranteed.

It also featured an introductory talk from SSE president & COO Michael Yormark, and presentations from On The Ball Marketing CEO Steve Nudelberg, Duffy’s Sports Grill owner Paul Emmett and Tango (division of Zimmerman Advertising) EVP & managing director Erik Rosenstrauch.
“The Sponsor Summit was a great way to talk about the industry-leading ways in which SSE helps it’s partners activate their brands and achieve measurable results for their business,” Yormark said. “It also presented an open forum in which to discuss our new marketing campaign - ‘Next Season. Guaranteed.’ – and remind our partners that unlike some teams, the Florida Panthers and the BankAtlantic Center are guaranteed to be open for business next Fall.”
“As a first year participant, we were very pleasantly surprised to find such a high level of enthusiasm among our fellow sponsors,” Emmett said. “The creative energy was very high, and group’s commitment to helping each other find value in the strategic partnership was evident throughout the event.”
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center was a finalist for Arena of the Year in annual awards given by trade publication Pollstar.
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